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JUNE 16, 2015

The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). eMarketer ). MediaPost ). Heidi Cohen ). Heidi Cohen ). Target Marketing ). The only major area of overlap is in “high level of specialist expertise.” Barraclough & Co ).

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APRIL 26, 2010

Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. Joe Pulizzi reviews research from King Fish Media on the state of content marketing and provides some interesting statistics on the scope and ROI of custom content creation. His conclusion: “We are all publishers now.&#.

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FEBRUARY 2, 2011

7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. 2011 Trends: Content Marketing Is Critical by eMarketer. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

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FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr. Technology: Software, Internet. • Diane Davidson – Sr.

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MAY 3, 2011

A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Ardath Albee. ardath421. Gail Nelson. gail_nelson. ginidietrich.

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APRIL 14, 2014

eMarketer ). eMarketer ). 78% of CMOs believe custom content is the future of marketing. Customer testimonials are the most effective form of content marketing. eMarketer ). eMarketer ). eMarketer ). 45% of B2B marketers have gained a customer through LinkedIn. iMedia Connection ).

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DECEMBER 1, 2015

Social is for customer service. Engaging current customers on social media is much more common that engaging prospects. 84% of marketers believe social media can enhance existing customer relationships. Nearly two-thirds of social media users expect brands to offer customer service via social networks. eMarketer ).

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OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

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JUNE 15, 2015

75% of customers say they use social media as part of the buying process 1 , and 88% of marketing professionals believe social media is important to their companies 2. eMarketer. Yet social media accounts for just 11% of digital marketing budgets 3 , on average, and 56% of marketers don’t do any paid promotion on social media 4.

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APRIL 3, 2012

Find it under custom reporting,” along with a list of helpful plugins and scripts that extend GA. ” Creating Custom Reports in Google Analytics by PPC Hero. The Seven Performance Metrics that Matter Most by eMarketer. Fortunately, there is help.

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JULY 14, 2015

Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. eMarketer ). eMarketer ). Know your market (B2B). Heidi Cohen ).

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JULY 28, 2015

Here are four more key takeaways based on the digital marketing facts and statistics presented below: • Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. eMarketer ). But that figure is projected to jump to 75% within the next five years.

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FEBRUARY 21, 2011

2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer. Email Marketing Research and Stats. An interesting collection of email stats from a report by email marketing service provider Silverpop. What Are the Benefits of Email-Social Media Integration? Easy Ways to Socialize Your Email by Direct Magazine.

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AUGUST 11, 2015

population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. eMarketer ). eMarketer ). 77% of B2C companies have acquired customers through Facebook. ( Nearly two-thirds (65%) of B2B companies have acquired a customer through LinkedIn. ( TechCrunch ). of that total.

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JANUARY 19, 2011

Vanessa Newkirk shows how insights gained about your prospective customers and the search keywords they use from social media, SEO and SEM efforts can be applied across all of these online marketing activities to make each one more effective. B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online.

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JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Are You and Your Customers Hungry for Social Media? SazBean ( Social Network Analytics Measurement Social Media ).

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JANUARY 17, 2011

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Marketers Put More Lead Gen Budgets Online by eMarketer. Search Marketers Tap Social to Boost SEO by eMarketer. ** 5 Stars. Are Twitter Followers Better Than Facebook Fans? Yes—sort of. 25% of U.S. Marketing Strategy & Tactics.

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SEPTEMBER 22, 2015

Marketers Adopt Social Media Analytics Tools by eMarketer. 3 Tools that help you Understand and outreach to your Audience by State of Digital. ” 5 Top Brand Monitoring Tools for Marketers by 60 Second Marketer. More than 60% of U.S. marketing groups have adopted social media analytics tools.

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NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

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NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

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SEPTEMBER 12, 2011

Social Media Strategists Look Hard at ROI this Year by eMarketer. But regardless, Jacquie McCarnan helpfully provides several different formulas for calculating social media ROI, based on different factors such as qualified leads, employee retention, and customer engagement. of respondents highlighting that goal.&#.

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MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

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AUGUST 5, 2013

eMarketer ). 21% of small businesses plan to increase spending on social media advertising this year. ( eMarketer ). They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( Worse, 56% of customer tweets to companies are ignored. eMarketer ).

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DECEMBER 2, 2014

57% of a typical purchase decision is made before a customer even talks to a supplier. By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human. Customer testimonials have the highest effectiveness rating for content marketing at 89%. eMarketer ). eMarketer ).

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FEBRUARY 7, 2012

Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.” Social Media and C-Level Executives.

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SEPTEMBER 8, 2010

More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. Small Biz Lead Gen Surges with Social by eMarketer. B2B Spending on Social Media to Explode by eMarketer. Organic Search Still Reigns by eMarketer. Plus much more.

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FEBRUARY 14, 2011

Do we really understand why our customers buy from us? Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g. And today’s customers are busier than ever.

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AUGUST 18, 2012

eMarketer ). Most professional consultants charge $500-$1,000 to set up a Twitter account (optimized bio, custom background etc.) “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. Marketing Charts ). Top executives need to be involved in social media. MediaPost ).

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NOVEMBER 28, 2011

” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. As Mark Twain allegedly quipped, “History doesn’t repeat itself, but it often rhymes.” ” Nearly a quarter prefer video content to text.

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