Rethink Your Approach to Customer Testimonials: Mobilize Your Advocates
Anything Goes Marketing
SEPTEMBER 11, 2013
I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers? “I’m too busy.” “I’m I’m travelling." It’s end of quarter.” “I
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