Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 109

Budget Programs Work Management Allocation Product 109

SendX

MARCH 7, 2024

An email nurture campaign is a series of emails strategically sent to guide potential customers through the sales funnel, from initial contact to the point of purchase.

Campaigns 359

Campaigns Top of Funnel Purchase Contacts 359

SmartBug Media

JANUARY 25, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. See how we support Klaviyo > January 2024 Use AI To Create Winning Emails, Faster Learn More > Klaviyo Update Details With Email AI , type the goals of your campaign, and Klaviyo will create an on-brand section for you.

Product 59

Product Ideal Customer Profiles Advertising Agencies Paid Search Agency 59

Zoominfo

DECEMBER 6, 2021

Scenario A potential customer views a product page on your website. To capture their interest, send targeted ads and messaging about the product they viewed. Initiate an automated email campaign. Follow up with a call to schedule a product demo. It’s a good target for outbound plays.”

Product 100

Product Zoominfo Demand Generation Email Campaigns 100

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

SmartBug Media

MAY 9, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. April 2023 Plan Your Marketing Strategy With The Campaign Calendar Learn More > Klaviyo Update Details Easily view which channels you’re sending on and when without manually maintaining a marketing calendar.

Product 98

Product Advertising Agencies SMS Paid Search Agency 98

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. It creates company-wide alignment across teams—from engineering to sales and marketing—around the product as the largest source of sustainable, scalable business growth.”. Feature-Driven Demand.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

SmartBug Media

MARCH 7, 2024

This series will dive into the latest product updates and how they can benefit your e-commerce business. February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Navigate the Channel

JULY 18, 2023

These findings raise an interesting question: Are customers more brand loyal or discount loyal? Consumers sign up for brand emails primarily for offers, sales, and discounts. 49% responded that supermarkets have successful e-mail campaigns. 49% responded that supermarkets have successful e-mail campaigns.

Product 65

Product Ad Building CTR Allocation 65

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Marketing automation and email marketing platform.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Act-On

FEBRUARY 16, 2024

An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand?

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Tomorrow People

MAY 9, 2022

What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. What are the ultimate goals of an internal product launch?

Product 156

Product Paid Search Agency Planning Broadcasting 156

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue. And this is not about cutting salaries or layoffs.

Top of Funnel 130

Top of Funnel Planning Product Ad Frequency 130

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot. Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. Why we care.

Marketing AI 102

Marketing AI Ideal Customer Profiles Features Product 102

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity Even the most disciplined employees face productivity roadblocks. So, You Want to Improve Marketing Productivity? We write it on our resumes.

Product 130

Product Work Management Marketing Management Planning 130

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up. Customers should move through the sales funnel almost without even knowing it.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Martech

APRIL 20, 2023

We usually only cover AI-powered martech products that are available to use now. It was developed using the company’s proprietary data and AI algorithms, which recognize content small business customers are most likely to engage with. This feature is currently free to all new Constant Contact customers for a limited time.

Paid Search Agency 105

Paid Search Agency Ads Google Product 105

Navigate the Channel

AUGUST 3, 2023

In previous posts, we’ve talked about basic email analytics , as well as more advanced ones and, surely, your team is measuring the performance of your website and digital marketing efforts through Google Analytics, Omniture or another analytics solution. They can take care of your customers and also provide you some great data.

Marketing Analytics Tools 65

Marketing Analytics Tools Product Ad Building Paid Search Agency 65

Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

Product 52

Product Marketing Strategy Marketing & Strategy Planning 52

Zoominfo

MARCH 5, 2018

Sales and marketing alignment not only improves the relationship between departments, but it also boosts sales productivity and overall results. If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Four things your marketing department can do to increase sales productivity: 1.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Product 97

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

SmartBug Media

AUGUST 16, 2023

HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients. This blog will explore the latest product updates and how they can benefit your business. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 52

Hubspot Product Work Management Multi-Channel 52

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Uma Challa, Gartner’s customer service expert, says this is shortsighted because the technology isn’t yet up to the task. Business email address Subscribe Processing. Get MarTech! In your inbox.

Godaddy 91

Godaddy Enterprise Management Product Gartner 91

SmartBug Media

JULY 20, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. June 2023 NEW Product Reviews Powered by Klaviyo Learn More > Klaviyo Update Details 95% of consumers read reviews before purchasing a product or service. Now available for Shopify and Shopify Plus users.

Product 52

Product Advertising Agencies Verticals Template 52

Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

Product 62

Product B2B Buyer Personas Click Rate 62

Martech

JULY 13, 2023

To help you here’s our roundup of the AI martech products, platforms, features and related news from the past week. Lyro is designed to provide hyper-personalized customer support like a human agent would, but without hiring costs. Business email address Subscribe Processing. Get MarTech! In your inbox.

Paid Search Agency 94

Paid Search Agency Product Urgency Marketing Enterprise Management 94

Outbound Engine

APRIL 27, 2021

has always been “whatever helps our customers the most.” After a tumultuous year for small businesses, we’re prioritizing new products and features that will make a real, meaningful impact on the people we serve. That’s why I’m so excited to announce Listings Pro, our latest product release. Not an OutboundEngine customer yet?

Product 92

Product Sales Qualified Leads Small Business Marketing Newsletter 92

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. What is a Digital Product?

Product 66

Product Tips Work Management Digital Marketing Funnels 66

Sharpspring

NOVEMBER 3, 2020

For instance, social media marketing builds connections with leads through social media networks, and email marketing is a stream of communication between you and your prospective customers via email. Simply put, product marketing is a process of promoting and selling a product to a customer. Validation.

Automation 92

Automation Product Marketing Analytics Tools Planning 92

SmartBug Media

JUNE 9, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. It helps increase conversions, revenue, and direct customer relationships by offering personalized experiences and automating post-purchase flows.

Product 52

Product Advertising Agencies Marketing Management SMS 52

Biznology

FEBRUARY 15, 2018

That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising. ” campaign. These opportunities to reinforce branding and messaging increase the exposure of your promotional products.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

BenchmarkONE

DECEMBER 8, 2021

What it really means is that you won’t have to do banal operational tasks like scheduling and publishing posts and emails. Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . Boost Your Customer Retention .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Liveintent

JUNE 15, 2023

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Marketing AI 62

Marketing AI Product Budget Programs Marketing Automation Services 62