markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Allocadia

JUNE 7, 2019

New from Allocadia: Measure investment across the customer journey. Today, we announced new insights to help marketers optimize investments across the customer journey. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Metadata

MAY 26, 2021

Here’s the top four lessons they all shared: Customers will often lead the way. My guests have all had a resounding common theme—Great category creator companies always have their customers top of mind. Often that starts with their customers being their crusaders. But their customers were first to call it that.

Gartner 52

Gartner Validation Eloqua Forrester 52

Allocadia

APRIL 16, 2019

New from Allocadia: Measure investment across the customer journey. Today, we announced new insights to help marketers optimize investments across the customer journey. These dashboards are a follow-on these analytics, and part of our mission to help customers gain visibility and make better marketing decisions.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. ” Gaining the support of the CEO around this initiative should be simple—any CEO worth his or her salt grasps the value of a customer-centric strategy.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Press Contact: Sandy Pell, Sr.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Customer Experience Matrix

FEBRUARY 12, 2013

The most notable is Eloqua, which as a public company has to report its results. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

markempa

FEBRUARY 18, 2013

Tweet Customer relationship management (CRM) is defined a number of different ways. With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Providing performance tracking and analytics on campaigns.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. What else can I sell to my current customers? Which of my customers are likely to churn? HS) Thanks Brian!

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Press Contact: Sandy Pell, Sr. press@vidyard.com.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

LeadSloth

OCTOBER 15, 2010

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. The Marketo User Summit was BIG: 600 customers and partners were attending. Forrester Lead Management Overview.

Marketo 100

Marketo Impressions Forrester Eloqua 100

Vidyard

APRIL 12, 2017

Vidyard expands the executive team to accelerate customer success and revenue growth through high-velocity, customer-centric go-to-market strategies. Audience engagement data is passed to sales reps via MAPs including Salesforce, Marketo, Eloqua, HubSpot and more. Press Contact: Sandy Pell, Sr. press@vidyard.com.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Marketing Automation Services 50

Customer Experience Matrix

DECEMBER 27, 2010

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Marketing Insider Group

JANUARY 29, 2013

That’s how marketing influence grows outside the marketing department and involves the entire company, all employees, customers and the full ecosystem. But I believe that over time, social businesses will look at share of conversations to determine how well marketing is engaging potential customers before they are ready to buy.

ROMI 100

ROMI Paid Search Agency Ad Exchange Budget Programs 100

Vidyard

MARCH 9, 2017

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more.

Video Marketing 50

Video Marketing Enterprise Management Personalization Effectiveness 50

Customer Experience Matrix

OCTOBER 27, 2006

Firms like Eloqua and Vtrenz provide a mix of features—essentially, email and Web campaigns for lead generation and nurturing—that don’t match my usual categories. But they’re worth repeating because too many people still assume that smaller companies really want the same things as larger companies, just at a lower price.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

markempa

NOVEMBER 29, 2016

I think it was just frustration from the lack of results of other channels, regarding being able to get the attention of my customers. Because I wanted to help my customers, my buyers, with their marketing initiatives, I needed to understand what social marketing was. You have to look at things through the eyes of your customer.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Marketing Insider Group

DECEMBER 22, 2011

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? jeremyvictor.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vidyard

APRIL 6, 2015

Consumer behavior changes every day, and new technologies are constantly evolving that make communicating with your customers and prospects easier, more timely, and with greater relevance than ever. Customers Are Tired of Transactions Your prospects are being bombarded by messages wherever they go. The customer experience is broken.

Work Management 50

Work Management Opt-out Eloqua Storytelling 50

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

FEBRUARY 16, 2022

While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

Leadspace

FEBRUARY 16, 2022

While both are cumbersome processes by hand, the ability to integrate and aim them exists within certain Customer Data Platform (CDP) solutions that have application integration capabilities. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

B2B Sales 62

B2B Sales Ideal Customer Profiles Efficiency B2B Marketing 62

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. will be presenting.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. But getting back to our category, we are often compared against Eloqua and Manticore.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PathFactory

SEPTEMBER 12, 2018

According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. It leads with what the company offers rather than what the customer actually needs or wants. Some were even born into it.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Customer interviews can help with understanding the true impact of issues. Get Content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Litmus

JUNE 16, 2021

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Now available for Litmus Enterprise customers who use Eloqua and Salesforce Marketing Cloud. Litmus Enterprise customer with Eloqua or Salesforce Marketing Cloud? See it now. Check it out.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Televerde

DECEMBER 19, 2017

According to a Forrester survey of marketing decision makers in the U.S. That same Forrester survey revealed that only 11% percent of participating companies qualified as modern marketers, with the measurement and creative skills necessary to achieve amazing results. 1] Forrester. The Time to Add Technology Is Now.

Marketing Automation Services 74

Marketing Automation Services Eloqua Forrester Buyer Personas 74

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” They left their information.

Social Media 131

Social Media Sales Management Top of Funnel Media 131

Heinz Marketing

OCTOBER 29, 2018

It really focuses on what you’re going to learn from the actual sessions that are being taught as a customer key studies or say Serious Decisions it’s an analyst session, but that really focuses on, like you said, the steak and not the sizzle. Laura, thanks so much for joining us. Laura: Thank you for having me, guys.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. And when everything went down, Lehman Brothers was our biggest customer. James McDermott: Sure.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52