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The Effective Marketer

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Content Marketing eBook and Infographics

The Effective Marketer

I was curious to see how marketers of the past have used content marketing strategies to attract and engage customers before the Internet Age. The Content Grid v2 , from Eloqua. The Content Grid v1 , Eloqua. The result was a fun project, and many findings. Here are some great Content Marketing Infographics you may enjoy.

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Getting Started Guide for Marketing Automation

The Effective Marketer

If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. For other companies where the CRM system has been extensively customized, or if you already had different ways (screens, triggers, etc.) Rinse and repeat.

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What’s Wrong with Marketing Education?

The Effective Marketer

Email Marketing : according to MarketingSherpa, email marketing is still a top tactic employed by marketers to reach out to their prospects and customer base. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100
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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Great images and great ideas.

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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) will be presenting.

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Marketing Automation Catching On Fire

The Effective Marketer

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round.