customer Eloqua Related Topics 
Chris Koch
JULY 24, 2009
using data to determine and predict customer buying patterns. Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. We know from our research that we in marketing don’t do much with analytics—i.e.,
Chris Koch
JULY 24, 2009
using data to determine and predict customer buying patterns. Steve Woods of marketing automation vendor Eloqua has an excellent list of questions to ask about lead scoring here, but I wonder if they rely too much on making people fill out forms. We know from our research that we in marketing don’t do much with analytics—i.e.,
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