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WebMarketCentral
FEBRUARY 1, 2008
Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. I was a turn-around specialist in the hospitality industry for over 15 years, serving some of the most demanding customers in the world.
WebMarketCentral
OCTOBER 1, 2007
Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.
WebMarketCentral
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. The company has customers who say it is. It takes creativity, technical skill, and a focus on customer success.
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