customer einsof Related Topics 
WebMarketCentral
FEBRUARY 1, 2008
Ardath Albee (AA): Before founding Marketing Interactions, I was the president of Einsof , Inc., Funnily enough, my background prior to Einsof is about as non-techie as you can get. I was a turn-around specialist in the hospitality industry for over 15 years, serving some of the most demanding customers in the world.
WebMarketCentral
OCTOBER 1, 2007
Ardath Albee , CEO of CRM extension firm Einsof and creator of the Marketing Interactions blog : use customer stories to create meaningful messages for your prospects and apply context to the value your product or service provides.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
WebMarketCentral
AUGUST 24, 2006
Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." Einsof's solution is to properly "dress" your CRM system with an interactive sales portal. The company has customers who say it is. It takes creativity, technical skill, and a focus on customer success.
Online Marketing Institute
JULY 31, 2009
I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. It works for our customer segment, with over 120 implementations to-date.
Online Marketing Institute
JULY 31, 2009
4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. I agree with your push to have marketing's role shift to owning/managing the customer life cycle.
Expert insights. Personalized for you.
20 
Let's personalize your content