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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. This dual approach ensures that resources are allocated efficiently.

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Fast, Efficient, Productive: 5 Takeaways for GTM Growth

Zoominfo

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

Efficiency is vital to conserving cash , the lifeblood of all businesses (startups particularly) that enables them to profitably grow revenue. An efficiency audit allows you to streamline processes and tap into the needs of your customers. What Is an Efficiency Audit? Know Your Customers. Survey Your Finances.

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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

Artificial Intelligence (AI) has emerged as a game-changer, opening doors to unprecedented efficiencies and innovative solutions. AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently.

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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

Imagine how much more productive and efficient you could be if you could take all of the repetitive, routine, manual work out of your day. Imagine if that kind of work were simply done for you, freeing you up for the value-added work that drives success for you, your business, and your customers. Automation for every team.

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Why Attribution Tracking Matters: Enhancing Digital Media Buying Efficiency

NuSpark Consulting

The lookback window strategy is essential because it provides businesses with a comprehensive understanding of the customer journey. For instance, businesses may choose a shorter lookback window for products with shorter sales cycles or simpler customer journeys.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Customer-centric approaches are meant to help us put buyers first. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. In this session, Ardath will discuss: Why buyer-driven trumps customer-centric. But do they?

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

But even if you are one of the companies that has figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Charlie Isaacs, CTO for Customer Connection at Salesforce, has the answer to that question, and many more on top of it. Dive into details on how this works in practice.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.