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The customer data platform market

Martech

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

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7 Concrete Ways to Boost Your App Downloads

Optinmonster

Are you looking for ways to get more app downloads? After launching your app, it can be frustrating when downloads aren’t as high as you want them to be. That’s why, in today’s post, we’re going to teach you 7 concrete ways you can get more app downloads. How to Get More App Downloads.

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Customer-Centric Message Maps Engage More Customers | One Good Idea

Vision Edge Marketing

Diana and I have had conversations with several customers on the topic of messaging. In each conversation, the business leader said they were having difficulty engaging the right customers. One of the first questions we asked them was “do you have a message map to support customer engagement?” Content gets the most download.

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[Announcement] Increase Sales with OptinMonster’s Easy Digital Downloads Integration

Optinmonster

And here’s how you can do that… Use OptinMonster’s Easy Digital Downloads Integration to Instantly Increase Revenue. Easy Digital Downloads is probably the best plugin on the market for selling anything digital online. If your customer has purchased a specific product. Does that sound good?

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The Retailer’s Guide to Marketing Data

Download this whitepaper to learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Techniques to build personalized campaigns & find the best prospects.

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How to Grow Your Business with Voice of the Customer

SendX

This is why harnessing the power of Voice of the Customer is more important than ever. WHAT IS VOICE OF THE CUSTOMER? At its simplest, Voice of the Customer, or VOC, is about listening to the consumer. While many think of VOC as a means for improving customer service, the benefits don’t stop there. year-over-year.

Business 356
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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. Download this eBook to learn how to start improving your marketing team's data!

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Download the report today to discover more! Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”

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The Ultimate Sales Coaching Guide

You can have the best product in the world, but if your front-line sales teams do not know how to get that product into the hands of your customers, you’re in trouble. Download this guide to learn: The 8 steps to create a training program with sales coaching. When your salespeople win, your whole company wins.

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Loyalty Auctions: The Next Reward For B2B Markets

Auction techniques remain an inexpensive, highly interactive, fun and under-utilized method to recognize and reward your best customers while keeping them engaged. Allow employees/customers to bid on rewards and experiences using the points they have accrued in their loyalty accounts. Going once, going twice, gone!

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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The Customer-Powered Enterprise Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric. In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. 7 tactical worksheets to help you start integrating customer-power into each of your departments.

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The Retailer’s Playbook for Customer Acquisition

Now more than ever – one need remains consistent: a successful customer acquisition program. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

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3 Important Things A Chatbot Can’t Do (But an IVA Can)

Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company. Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them.