customer 
ClickZ
JULY 17, 2020
30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. Thanks to AI in programmatic, ad purchasing has become faster, cheaper, and more efficient. Obstacles of AI implementation are related to the lack of expertise and high implementation costs.
Digilant
JANUARY 12, 2021
Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). .
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Digital B2B Marketing
JULY 24, 2012
If you profile companies instead of only contacts (and you should), segment your list of companies the same way you do in your nurturing and outbound email programs, delivering the most appropriate message or content to every company, even if they are not. With this capability, will privacy be an issue.
Martech Advisor
NOVEMBER 7, 2019
If in the 1990th as users we had to deal with enormous flashy banners that featured something we don’t need, today ads elegantly convert us into active customers or avid brand fans. By the end of 2020, the share of automated purchases in the USA will reach 86.2%. After this, in 2000 Google released its prodigal AdWords.
Oktopost
APRIL 22, 2019
Especially, for B2B and Considered Purchase marketing. In addition, today’s buyers are also more complex in their purchasing patterns. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. It’s hard to deny that it is the biggest marketing concern in 2019.
Hubspot
APRIL 2, 2021
Gelb continued,"Now, let's say you're a CEO who wants to promote a 'letter to our customers.' RTB is not the only way to purchase impressions, you can also use private marketplaces, in which publishers limit who can participate in the auction. In this instance, what you'll care about is cheap clicks. Google Display & Video 360.
Sharpspring
SEPTEMBER 8, 2017
Data collection and management features give you an overview of your customers so you can better tailor your marketing strategy : Collection APIs: Use Javascript libraries, mobile app SDKs (iOS & Android), and open measurement protocols for comprehensive data collection. Custom funnels for your configuration.
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