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How to Get the Most Value out of Your Programmatic Ads

Aberdeen

In fact, according to Forrester , programmatic advertising will account for the majority of all advertising spend over the next few years. When done correctly, these ads eliminate general blanket promotion and automate bidding in real-time so specific customers see specific ads in a specific context.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

According to the latest Forrester research , end-to-end B2B conversion rates are 0.75% on average. That’s why it’s essential to build a comprehensive attribution model using the highest quality data that illustrates your customer journey. It integrates with Google Analytics, Google Ads, and DoubleClick Search.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

Content Marketing Helps Brand Reach Their Customers Through Content They Actually Want. Instead of interrupting our content experiences, content marketing promises to be the content our customers are looking for. And trust is what drives conversion to real sales, real customers and real business value. “ Forrester ).

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. DoubleClick got 1.7% this year, and Forrester Research B2B spending on social media marketing to reach $54 million in 2014, up from only $11 million in 2009. Plus much more.