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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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Domain Optimization Tactics for Improving SEO

seo.co

Improve your SEO today by following these domain-specific optimization tactics, part of our 101 ways to improve your SEO! Optimize your domain with target keywords. Your first job is to optimize your domain name with keywords you intend to target. Shorten your domain length. Keep subdomains clear and optimized.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. They haven’t “warmed up” their domains. So, what is domain warming?

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Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

30-second summary: Relying solely on domain-level intent is potentially a flawed method. How can businesses go beyond domain-level intent and actually uncover the decision-making individual’s intent? So, while knowing domain-level intent is a step in the right direction, it fails to uncover the decision maker’s intent.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Choosing a spotless domain name is crucial for improving your digital marketing efforts. A domain name is far more than your site’s address. Here is how choosing the right domain name can benefit your brand. Your domain name is among Google’s 200 ranking factors. A domain name increases your organic reach.

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4 Ways Large Language Models Help You Do More With Customer Data

Salesforce Marketing Cloud

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.