Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Think about an IT services firm.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Launch Marketing

MAY 8, 2019

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. When able, get further validation of these topic areas with long-time customers and prospects that you’ve established a strong dialogue with.

Allocation 48

Allocation Marketing Strategy Marketing & Strategy B2B Marketing 48

Webbiquity

JUNE 7, 2022

When talking to prospective clients online, you still need all the basic elements of a good sales pitch, but you need to use different tools to deliver them. It’s all about adapting to the constantly changing digital business landscape and trying to create the best customer experience. Approach every potential customer individually.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. Seamless prospecting with Dynamics 365 and NetSuite integration updates. Additionally, the “SPF & DMARC for All” update allows customers to directly copy DMARC and SPF records from HubSpot to their DNS and monitor the connection status within HubSpot itself.

Enterprise Management 91

Enterprise Management Sales Qualified Leads API Hubspot 91

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Trade Press Services Newsletter

MARCH 2, 2023

Your website is often the first impression prospects have of your business. If it’s been six months or more since your last website update, consider refreshing it with new content and updated calls to action that drive prospects to take action on their first visit. Your marketing plan should be a living document.

B2B 130

B2B CAN-SPAM Press Click Rate 130

Zoominfo

MARCH 5, 2021

A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content. According to Content Marketing Institute, 69% of top-performers in B2B content marketing have a documented content strategy. These are representations of your ideal customer.

Marketing & Strategy 257

Marketing & Strategy Marketing Strategy Content Marketing Planning 257

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

MARCH 24, 2021

In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads. Prospect and customer experiences take a hit. How Does Dirty Data Affect Sales?

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Square 2 Marketing

SEPTEMBER 19, 2023

Primarily, it’s being driven by how prospects want to buy. If your marketing is not digital, if your sales process is not documented, if you’re not using marketing, sales and customer service platform technology and not making marketing decisions based on data, then you’re likely to fall behind. This means the pressure is on.

Lead Generation 101

Lead Generation Marketing Leads Generation Leads 101

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Vision Edge Marketing

OCTOBER 23, 2023

By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. On average, customers consider 2-4 brands during their purchase decision process. A robust positioning framework can be the key to achieving this goal. Make sure they choose you.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Do you rely on a sales team to handhold prospects through a lengthy buying process? Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Martech

MARCH 4, 2024

Before you insert a field into some marketing creative, make sure you have appropriate data in every record and make sure there’s a fallback such as “if the field is empty, insert ‘valued customer.’” Create a requirements document for new data. Include the logic of your personalization campaign in that document. Recover quickly.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Work Management Automation 122

Vision Edge Marketing

MARCH 8, 2022

Often the blind spot is a lack of customer-centricity. Companies conduct market research , analyze the competition , and talk to customers and prospects to capture market requirements to support developing a new offer to fuel growth. They craft positioning and messaging documents and create and implement a launch plan.

Marketing Management 172

Marketing Management Paid Search Agency B2B Sales Planning 172

Vision Edge Marketing

FEBRUARY 22, 2022

Consideration as it relates to the customer buying journey means your company and your offer have made the short list of options and are among the “consideration” set. This suggests that prospective buyers have completed their initial steps and are closing in on their buying decision. . Source: VisionEdge Marketing, Inc. .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

SalesGrape

SEPTEMBER 14, 2023

While there are various marketing strategies available, telemarketing remains a powerful tool to connect with potential customers directly. Targeted Prospecting The first step in generating high-quality leads through telemarketing is to identify and target the right prospects.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Ranking 60

Navigate the Channel

MAY 19, 2023

In a survey from 2020, the Content Marketing Institute revealed even bleaker numbers, including 69% of B2B marketers have a documented content marketing strategy, but only 42% of B2B companies consider themselves in the “sophisticated” or “mature” phase of content marketing. Map out the journey of your last 10 customers.

Marketing & Strategy 65

Marketing & Strategy Paid Search Agency Content High Quality Lead 65

Act-On

SEPTEMBER 25, 2023

Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. When sales and marketing teams aren’t aligned, those buyers can feel whiplash as they progress through their customer journey.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Rev

NOVEMBER 8, 2023

This helps you identify any weaknesses in your sales funnel , product features, customer service, pricing structure and more. For example, maybe lost deals were due to competitive pricing or an inability to deliver on key customer demands. You can also collect sales records and other relevant documentation to supplement the interviews.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Heinz Marketing

JANUARY 27, 2023

It’s not a lead and it’s more than just a prospect. By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. Document Your Current State Take a detailed look at how your organization currently documents and defines sales stages from lead to opportunity to post-sale.

Sales Qualified Leads 96

Sales Qualified Leads Top of Funnel B2B Sales Forecasting 96

Hubspot

NOVEMBER 22, 2023

It's a CRM (or Customer Relationship Management Platform). CRMs have always solved that problem for customer-facing teams with hundreds of contacts and data points to track. This is where Customer Relationship Management (CRM) software comes into play. It's not that new or hard to access. What's this magic tool?

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Driving results.

Linkedin 67

Linkedin Paid Search Agency Campaigns Ads 67

Launch Marketing

APRIL 19, 2023

When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a crucial mistake that many B2B companies make. One of the main objectives of customer marketing is to build and solidify trust.

Top of Funnel 117

Top of Funnel Tactics B2B Marketing Work Management 117

Lead Liaison

JANUARY 31, 2023

There are a plethora of incredible communication channels available: Slack, Zoom, email, phone calls and text messages, WeChat, WhatsApp, Skype and FaceTime… Dropbox and Google Drive, where you can share important documents and more, if you can get to them quickly and efficiently… and therein lies the problem. A red circle = unavailable.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. It holds true here.

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

B2B Digital Marketer

FEBRUARY 1, 2024

Unveiling Strategies to Amplify Sales Through Effective Customer Testimonials Explore the untapped potential of leveraging customer success Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. From prospecting to sending out pre-made marketing content, follow-ups, demos, or pricing proposals—using video for sales is moving from exploration to serious investment for most organizations.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Heinz Marketing

NOVEMBER 19, 2021

Our ideal customer documentation is up to date, including: Demographics. All content is documented and accounted for (either in a CMS or content library). Sales stages are well defined, documented, and followed by all. Tech stack is documented, with tools organized by: Identification. Focus Area. Checklist Item.

Planning 112

Planning Ideal Customer Profiles Sales Cycle Marketing & Strategy 112

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. For example, in 2023 alone, LinkedIn introduced lead generation forms, new custom buttons and a native media editor.

Social Media 77

Social Media B2B Thought Leadership Media B2B 77

Heinz Marketing

JANUARY 19, 2024

Provide documentation on process workflow changes and open to questions. Update onboarding documents. Step 6. Is there a set of tools that are easier to use and provide the same functions? Foundational tools: The base of your business. Establish training and process workflow changes. Schedule training with teams.

Tools 93

Tools Work Management Planning Ideal Customer Profiles 93

Biznology

JUNE 23, 2021

As a customer experience, online business events are mostly OK, but far short of “compelling.”. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Rev

SEPTEMBER 27, 2023

Sales CRM A customer relationship management (CRM) software is the foundation of any sales team’s tech stack. It’s where all your customer data is stored and tracked so you can easily access it when needed. Sales automation software Automation is key for staying organized and managing your sales team’s workload.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Vidyard

APRIL 19, 2021

Have a Group Prospecting Session to Help Break the Ice 5.3 Clearly document what you expect them to know at the end of each onboarding session and allow time for questions and discussion. The role requires a person with high energy to be up to cold call and email customers constantly, plus complete all the tasks they need to do.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

SmartBug Media

JUNE 25, 2020

Let’s cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals. On a high level, sales battlecards should: Be easy to skim on the fly during conversations with prospects. Common prospect “aha” moments.

Template 103

Template Case Studies Case Study Stats 103