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Innovations in Search and Social [September 2023]

QuanticMind

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

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9 Killer Social Media Call-To-Action Examples

SocialPilot

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Custom CTAs made easy with SocialPilot.

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Brand awareness: A marketer’s guide

Liveintent

With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. In the face of the pandemic and economic instability, consumers are shifting their loyalties and switching brands. Brand awareness refers to how familiar customers are with your brand and products.

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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Are you aiming to kick off your loyalty-based rewards program? Set up autoresponder welcome emails that are triggered as soon as a customer signs up to become a member. . Welcome autoresponder emails serve as a vehicle for new customers to get to know your brand. Boost Your Customer Retention . Remember “rule of 7”?

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The Role of Content Marketing in the New Normal

ClearVoice

The classic definition of content marketing, according to the Content Marketing Institute is: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. The format, channels, platforms, devices and timing of how that story is told will be dictated by what you want your audience to feel”). Failing Distribution Strategies Smother Great Content by MediaPost.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers. But it also means a dramatic leap in customer expectations. Professional customers (i.e., Some go even further, empowering customers to collaborate with vendors, and with each other.