The ROI Guy

NOVEMBER 4, 2010

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives. Content is King?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

was trading some tweets about this, and Beth Harte (via Serengeti Communications ) asked me: “How can people stick to an editorial calendar when other work pops up?&#. You think you know what is important to customers. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. Every week?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100