Remove customer relationship
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Today’s B2B salesperson must bridge the gap from the experience of others to the specific and unique needs and priorities of the customer.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

IDC’s most resent customer experience survey of over 200 key IT decision makers reveals that Frugalnomics is indeed in full effect. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

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Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And I think account-based experience is a customer-centric rethinking about how you go after accounts, but really rooted on that buyer experience. And you can do that in account-based ways.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

And the creative people who often had the Knowledge Director thrust upon them conceived of KM as a means for increasing organizational innovation, customer satisfaction and employee retention. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information.

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What?s Digital Transformation? The Answer of 10 Experts

Exo B2B

Click on the names to access their impressive profiles on LinkedIn). that speaks to the modern-day innovator’s charter: Digital Transformation: A technological, cultural, and operational shift in which organizations leverage data to deliver customer value, innovate with agility, and sustain vitality. Dion Hinchcliffe. Shel Holtz.