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ClickZ
JUNE 20, 2019
With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. These include a free customer relationship management (CRM) tool.
PureB2B
MARCH 28, 2017
In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time.
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SnapApp
NOVEMBER 2, 2017
From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .
Hubspot
AUGUST 9, 2016
Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. This means fully understanding your company, its intention with customers and its future goals.
Convince & Convert
SEPTEMBER 23, 2010
Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. How could it not be so? The same is true of social media.
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