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Account based marketing examples

Rev

At a high level, here’s the scoop: With ABM, customers are treated like individual accounts even when they’re grouped as leads within the same company or vertical. Each ABM campaign requires careful planning and an intimate understanding of what will resonate with each customer segment.

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Thirteen email marketing platforms with high ROI

ClickZ

With more options to market your product or service than ever before, marketers have a wealth of possibilities at their fingertips. But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. These include a free customer relationship management (CRM) tool.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

This might include advertising, direct marketing, sales promotion, public relations or digital marketing, among others. This could include sales data, website traffic, social media engagement, customer surveys, and more. So, before you do anything else, determine who that ideal customer is for your brand.

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Why Your Marketing Needs to be Data-Driven

PureB2B

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Adweek created an infographic that clearly shows us how marketing evolved through time.

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How to Get More Targeted Leads (a B2B Playbook)

SnapApp

From improving customer loyalty to lead nurturing, brand awareness, and engagement. The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . .

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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

In this research, we examine the monthly activity and usage reports of at least 15 Alinean customers to determine the tangible value these programs were delivering. The Alinean driven initiative generated over 2,000 qualified leads per month, the highest success and ROI of any prior marketing campaign.

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The Rocket Science of Social Media Marketing

Hubspot

Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns. This means fully understanding your company, its intention with customers and its future goals.