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| | FIFTH GEAR ANALYTICS
OCTOBER 7, 2010 Is Multichannel Marketing Really “Dual-Channel” Marketing?
With the clamor in the marketing world about multichannel marketing, it recently dawned on me that most so-called multichannel marketing is more like “dual-channel” marketing. The campaigns that I’ve seen usually combine two symbiotic channels such as website and email, website and bricks and mortar, email and phone, direct mail and phone, print and PURL, etc. My guess is that way over half of all multichannel campaigns actually involve only two channels. Matching campaign objectives with the right channel. Kenyon Blunt.
| | FIFTH GEAR ANALYTICS
JULY 19, 2010 How Complex Is Your Communications Landscape?
Multichannel marketing campaigns need to be increasingly sophisticated to be effective in this ever increasingly complex communications environment. Customer segmentation and lead generation programs need to be crafted to account for channel preferences. Additionally, web analytics need to be integrated with other direct marketing data. George Hollister.
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| | CONVERSIONATION
JULY 22, 2011 Social CRM and Return on Marketing: Customer Life Cycle Value
No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Getting the customer and data basics right. Integrated.
| | FIFTH GEAR ANALYTICS
JUNE 23, 2010 Getting the Most From Your Mobile Marketing Campaign.
In June, Smartphone app Loopt launched a mobile loyalty program that will enable consumers to win rewards from partner retailers, such as Starbucks and The Gap, by meeting brand-specific actions, such as checking into a location a requisite number of times or referring it to Facebook friends. The goal is to enhance the customer perception of your company/brand, not hurt it. Mashable).
| | E-STORM
MARCH 16, 2010 The 4 Cs of Akin Arikan's “Multichannel Marketing” | e-storm.
In our series, we had provided a multichannel analysis by focusing on the effect on channel (pay-per-click) had on various other channels (Search, TV/Radio, PR). Arikan’s book provides much more context on the topic in what can be viewed as the four C’s of his take on multichannel marketing. Customer-centricity. 45 to 64 make highest US median weekly earnings.
| | E-STORM
MARCH 4, 2011 Technologies are no longer the great disruptors; the consumer is.
This year’s conference was divided into the hottest, buzzing sectors such as Mobile, Social, Video, Display and Direct marketing. Forms of re-targeting have also evolved and now also include TV, Search or Social and Co-op re-targeting which gives marketers additional targeted tactics to choose from. Additional display strategies (e.g. 530 Bush Street, Suite 600.
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E-STORM Technologies are no longer the great disruptors; the consumer is.
| TUESDAY, MARCH 8, 2011
This year’s conference was divided into the hottest, buzzing sectors such as mobile, social, video, display and direct marketing
. This is because it’s the only current format where the user is unable to multi
-task or navigate away from the experience like the user can by flipping the TV channel
or switching to a different screen online. Recommendation is a combination of both channels
App CPMs are generally higher because it is easier to make the user experience interactive on an App than on the mobile web Different value of mobile video on iPhone vs. Android? MORE >>
- Facebook's Bogus Sales Pitch
Lauren Fisher, writing on the Simply Zesty blog , observed, “By squeezing more and more from brands, they’re making the platform an unattractive option for social marketing
from a cost basis if nothing else.” Most large brands on Facebook are trying to understand whom they attracted and if there is a relationship between fans and customers
. But most also suspect those fans are multi
and that they may already be reaching and persuading them through e-mail, branded websites, loyalty
programs and general advertising. MORE >>
E-STORM e-storm international Places 20th on San Francisco Business Times.
| FRIDAY, OCTOBER 29, 2010
storm.com ), a leading online marketing
strategy and services firm, announced today that it has ranked 20 th on the San Francisco Business Times annual listing of the “Top 100 Fastest Growing Private Companies in the Bay Area.” The San Francisco Bay Area is one of the world’s most thriving competitive markets
, so we’re very honored to be recognized as one of the fastest growing companies in the region,” says William Gaultier, CEO and co-founder of e-storm international. This accolade joins several others that e-storm has received in 2010, including an improved rank on the Inc. MORE >>
E-STORM The 4 C's of Akin Arikan's “Multichannel Marketing”
| TUESDAY, MARCH 16, 2010
In our series, we had provided a multichannel analysis by focusing on the effect on channel
(pay-per-click) had on various other channels
(Search, TV/Radio, PR). Arikan’s book provides much more context on the topic in what can be viewed as the four C’s of his take on multichannel marketing
Whether you’re an online or offline marketer
, or a C-level executive charged with managing your brand’s marketing
efforts across all channels
, it’s vital to apply a cross-channel
perspective to help your multichannel program succeed. MORE >>
E-STORM e-storm to Moderate Two Panels at DMA 2010 Annual Conference in.
| TUESDAY, OCTOBER 5, 2010
storm.com), a leading online marketing
strategy and services firm, announced today that its CEO and co-founder, William Gaultier, will be moderating two panels at the Direct Marketing
Association (DMA) Annual Conference next week in San Francisco. will focus on how large CPG and technology brands are paving the way for other verticals and companies of all sizes to consider implementing fully integrated multichannel analytics and attribution programs to understand their customers
from first to last click. About e-storm international e-storm international ( www.e-storm.com MORE >>
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