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| | CONVERSIONATION
JULY 22, 2011 [Customer, Direct Marketing] Social CRM and Return on Marketing: Customer Life Cycle Value
No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Getting the customer and data basics right. Integrated.
| | MANHATTAN MARKETING MAVEN
JUNE 25, 2012 [Customer, Direct Marketing] Facebook's Bogus Sales Pitch
Lauren Fisher, writing on the Simply Zesty blog , observed, “By squeezing more and more from brands, they’re making the platform an unattractive option for social marketing from a cost basis if nothing else.” Most large brands on Facebook are trying to understand whom they attracted and if there is a relationship between fans and customers. But most also suspect those fans are multi-channel customers and that they may already be reaching and persuading them through e-mail, branded websites, loyalty programs and general advertising.
JUNE 25, 2012 | MANHATTAN MARKETING MAVEN
[Customer, Direct Marketing] Facebook's Bogus Sales Pitch
JULY 22, 2011 | CONVERSIONATION
[Customer, Direct Marketing] Social CRM and Return on Marketing: Customer Life Cycle Value