Technically Speaking: An Interview with MeritDirect’s Data + Media Services SVP Chris Blohm
JANUARY 5, 2017
2017 is here and along for the ride is the steadfast proliferation of credible competition across the marketing technology landscape. For nearly two decades global multi-channel marketing leader MeritDirect has thrived as a data-driven, integrated direct marketing partner, elevating their clients’ marketing efforts to “Higher Ground” – a cornerstone of the company’s customer-first approach and corporate culture. Today, MeritDirect is a data- forward, omni-channel marketing business with a spotlight on digital, data, and analytics.
Social CRM and Return on Marketing: Customer Life Cycle Value
JULY 22, 2011
No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Getting the customer and data basics right. Integrated.
The Rocket Science of Social Media Marketing
AUGUST 9, 2016
At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns.
Facebook's Bogus Sales Pitch
Manhattan Marketing Maven
JUNE 25, 2012
Lauren Fisher, writing on the Simply Zesty blog , observed, “By squeezing more and more from brands, they’re making the platform an unattractive option for social marketing from a cost basis if nothing else.” Most large brands on Facebook are trying to understand whom they attracted and if there is a relationship between fans and customers. But most also suspect those fans are multi-channel customers and that they may already be reaching and persuading them through e-mail, branded websites, loyalty programs and general advertising.