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Social CRM and Return on Marketing: Customer Life Cycle Value


No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Getting the customer and data basics right. Integrated.

CRM 126

The Rocket Science of Social Media Marketing


At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. Although not directly marketing for profit, NASA has developed a strong social media marketing strategy that B2B brands and all marketers can learn from and use in their own content and campaigns.

Facebook's Bogus Sales Pitch

Manhattan Marketing Maven

Lauren Fisher, writing on the Simply Zesty blog , observed, “By squeezing more and more from brands, they’re making the platform an unattractive option for social marketing from a cost basis if nothing else.”    Most large brands on Facebook are trying to understand whom they attracted and if there is a relationship between fans and customers. But most also suspect those fans are multi-channel customers and that they may already be reaching and persuading them through e-mail, branded websites, loyalty programs and general advertising.