customer Direct Marketing Related Topics 
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Do everything else right (message, offer, creative, etc.), Are there other factors (i.e.
The Point
OCTOBER 22, 2013
An example of a business benefit could be a custom report prepared specifically for the executive and his or her company based on the information collected in the meeting. Excerpted from “The High Tech Direct Marketing Handbook.” ” To download your free copy, click here. .”
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The Point
MAY 11, 2015
Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. But is data all that’s needed to drive B2B marketing success? I don’t believe so.
The Point
FEBRUARY 10, 2010
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.
The Point
OCTOBER 7, 2010
On Focus.com , Adam asks: ““What percentage success rate do people (expect from) direct mail campaigns? We (get) 7% response rate when marketing to existing customers and 2% to new customers.”. It’s the oldest direct marketing rule in the book that list quality is the #1 ingredient in a successful campaign.
The Point
AUGUST 17, 2010
Direct Mail is: a) more expensive than email. d) often overlooked as an effective way to reach customers and prospects. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it seems such a throwback in our mobile-social-online era. Customer Marketing.
The Point
MAY 30, 2014
In theory, today’s marketing technology enables B2B companies to move prospects seamlessly from raw inquiry to qualified opportunity to paying customer, and then attribute that sale to the associated campaign. Marketing technology can do a lot of things well. . • Helping clients achieve closed-loop demand generation.
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