Webbiquity

FEBRUARY 8, 2011

To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. There’s much more. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

FEBRUARY 10, 2010

To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. To Interact with Prospects. To Influence the Influencers. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Writing on the Web

APRIL 11, 2011

Here are some of the customers who say we’re great. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. your customers will come to you. You’re not selling widgets or software. Compelling.

Rules 100

Rules Content Digg Custom Publishing 100

Webbiquity

FEBRUARY 11, 2011

Yet few companies put out competitive comparisons for public consumption…(many) organizations are averse to taking this step, but the problem is that your prospects are looking for this information. And if you don’t offer it but your competitors do, guess who’ll make the short list of potential vendors.&#.

Copywriting 100

Copywriting Tips Digg Copyright 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This! Share this on Facebook.

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Writing on the Web

MARCH 17, 2011

You see your products from your perspective, not from the perspective of the customer. I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. A personal conversation solidifies trust in you. What do you think?

Consulting 100

Consulting Digg Buzz Blogger 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Ultimately, no one knows the challenges that your prospects face better than your prospects themselves. Provide customer support. Answer prospect questions.

Social Media 100

Social Media Media Business Paid Search Agency 100

Buzz Marketing for Technology

APRIL 8, 2010

Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. Let’s face it at this point social media has gone mainstream. You can tell the difference instantly.

Advertising Channels 100

Advertising Channels Digg Paid Search Agency Social Media 100

Webbiquity

JULY 21, 2010

Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Your recipients will show you how. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Webbiquity

JANUARY 15, 2010

Then sales people would contact the prospects and use a “consultative&# sales process. Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. This is not necessarily bad news for sales.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Rich Meyer.

Social Media 100

Social Media Social Marketing Media Planning 100

Customer Experience Matrix

JUNE 2, 2009

add social media data to prospect profiles. It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

MAY 10, 2010

However, while many companies have invested significantly in websites that serve the marketing function of promoting a unique value proposition, many miss the sales side of the equation—that is, proving that messaging to prospective customers. This exercise is best done in a face-to-face sales call. Share this on del.icio.us.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Other than selling to your existing customer base which is always the shortest time to cash sale that you can find in any B2B organization – I see not trouble envisioning that your community is the 2nd best place to find and create a sale. Its just up to you to get them the right offer in order to get them to buy! Tweet This!

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

APRIL 6, 2010

Lead nurturing starts by taking many touch points and pulling them all together into one spot so you can see patterns of activity across your customer base and get a true profile of what they are doing. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Hubspot

OCTOBER 5, 2017

In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). What Is Prospecting? What's the difference between leads and prospects? Goal: Turn Opportunities Into Customers.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Webbiquity

NOVEMBER 23, 2010

Want to know what your customers and prospects are thinking? Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

MARCH 9, 2010

Granted, the potential pool of customers for most b2b companies is minute compared to that for major consumer brands, but given the sheer size and ubiquity of Facebook, there are still a lot of b2b buyers using it. Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Webbiquity

APRIL 19, 2010

Prospective customers are now using technologies like iPods, TiVo and ad blockers to avoid advertising messages. Marketers now have to work harder and smarter to earn the attention of potential customers, not just buy it. The successful use of social media produces long-term customers and brand advocates.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Adobe Experience Cloud Blog

OCTOBER 12, 2011

Digg : Delve into this library of articles on almost every topic. Ning : Design your own social network to connect customers, prospects, vendors and industry associates. Stay connected to customers? Do I have customers that utilize this channel? Build credibility within your industry?

Advertising Channels 48

Advertising Channels Ning Digg Social Media 48

Webbiquity

JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Here are five key benefits of blogging for businesses. Establish expertise and credibility. Your website is about your product or service, and the benefits it provides to buyers. Develop new relationships.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

APRIL 4, 2011

They aren’t engaging the customer and are therefore not serving much of a purpose. There is even software that makes it easy to create, manage and track buyer activity on your site so that you know the kind of information your potential customers want. So, now what? It’s time for companies to turn to 2.0 Alternatives.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Webbiquity

SEPTEMBER 7, 2010

You can have the best buying cycle map but if you don’t have content you won’t be able to nurture your prospects correctly. To make sure you have the right content consider what goes through a potential customer’s mind as he or she makes a buying decision. Day 15: Email recent customer success story, in related industry if possible.

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Biznology

MAY 19, 2015

Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. That doesn’t work anymore – and will work less and less well into the future. Influencer Outreach. What does Google want? It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Writing on the Web

JULY 9, 2010

By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Well, it wouldn’t look great if one of those got bought by an angry customer whose goal is to take down the company. Links to testimonials are great ways to tell prospective customers about your service.

Tips 100

Tips Ning BtoB Digg 100

Webbiquity

JULY 25, 2011

If your potential customers can’t find you, they can’t buy from you. Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog).

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

If your potential customers can’t find you, they can’t buy from you. Conversely, the more your name dominates for relevant searches, the more likely prospects are to buy from you, because you look like the expert, the “big dog&# in the industry (even if you’re really only a small dog).

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

Webbiquity

JANUARY 18, 2010

In the author’s parlance, the “sales moment&# is that key value proposition that makes a prospect say “yes.&# Before a brand image will be believable and accepted by prospects, it must be internalized by employees and partners. They’ve done their homework. Brad Shorr. My Marketing Book of the Year. Douglas Karr.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Management Digg 100

Marketing Insider Group

FEBRUARY 9, 2012

I’ve written before that traditional marketing is on the decline and that I believe educational and informative content along with an audience-first approach are the only ways to deliver more customers , more revenue and better business results from marketing efforts. ’ We do not get any special treatment from Forbes.

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Webbiquity

MARCH 29, 2010

And most importantly: are your customers talking about you? Business people have always had to do this, and have used a variety of tools: trade publications, direct conversations with vendors and customers, analyst reports, seminars and other events, trade associations newsletters and other sources. What’s happening with prices?

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Share this on Bebo. Subscribe to the comments for this post?

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

JUNE 23, 2010

Blog: industry and customer issues. Posts deal with industry trends, observations, insights, and with issues important to customers. Website: products and services. Website: (almost) mandatory. But where they do fit, they provide opportunities for search, communications and brand-building that go well beyond standard company websites.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

OCTOBER 13, 2010

These three goals for your content marketing are required if you want to write stuff that is effective to attract prospects, and get them interested and primed for making a purchase or other desired action. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Content Digg Buzz 100

Webbiquity

FEBRUARY 14, 2010

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? Customers are those who’ve advanced from email service providers (ESPs). Prospective buyers are overloaded with information. There is a crying need for this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100