customer 
Writing on the Web
NOVEMBER 18, 2010
The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. We build relationships, stimulate sales and promote loyalty. Focus on the customer. Print magazines are alive and well, but they’re in transition.
Buzz Marketing for Technology
JUNE 9, 2010
The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Hear me out …. 20%, 50%, 80%?
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Buzz Marketing for Technology
JULY 28, 2010
We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. This is something I am working on for FY11 and will be more than just a social network for our best customers. Let me explain …. Tweet This! Share this on Facebook.
Parse.ly
SEPTEMBER 5, 2019
Today though, the popularity of searchable homepages is diminishing in favor of a more customized, curated mobile news experience. These offer fewer options for customization, and serve a largely non-mobile audience. These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. Explicit vs. implicit aggregation.
Writing on the Web
SEPTEMBER 28, 2010
You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. And, in a culture with an overabundance of choice, with many companies and products doing the same things, customers will always choose to do business with someone who cares about them, their world, the world, and values.
Writing on the Web
AUGUST 26, 2010
What ways can you inspire loyalty and engagement with your readers/ clients /prospects? Online Persuasion: Seeing Through the Eyes of Your Customers. Influence and Status dynamics : When games confer a red badge or gold or virtual money to players, their ego and pride causes them to continue playing. What’s in it for them?
WebMarketCentral
MAY 18, 2007
As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. Interested? tags: Web 2.0
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