Webbiquity

JANUARY 25, 2010

But sites like Facebook, Twitter and Digg are essentially “social search engines&# that enable prospective customers to find content recommended by their friends and peers, which is both much more powerful than advertising and much lower cost (at least direct cost, though creating great content does require resources).

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

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APRIL 20, 2010

On the same theme as the post above, the brilliant Laurie Sullivan demonstrates how to combine email marketing services with tools like Facebook, Bebo and Digg to extend the reach of email messages through social channels. Email, Social Media Merged To Create Marketing Channel by MediaPost Online Media Daily. Share this on del.icio.us.

Tactics 100

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MARCH 15, 2010

While the current tough economy is forcing marketers to do more with less and focus on productivity, social media isn’t like advertising: it requires a sustained commitment over time to build an online reputation as a helpful, knowledgeable resource, the kind of company your prospective customers will want to do business with.

Social Media 100

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FEBRUARY 8, 2011

To stand out and achieve business success with a blog, it’s critical to focus narrowly on the information needs of your customers and prospects, as Kristin Zhivago and Harry Hoover both note. There’s much more. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Share this on Bebo.

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FEBRUARY 11, 2011

Daniel Flamberg argues that far from being a straitjacket on the competitive process, incorporating SEO keyword research and knowledge into web copyrighting is essential and an opportunity missed if not employed; “Effective key words and phrases can be creative cues for other forms of branded customer engaging messaging.

Copywriting 100

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APRIL 14, 2010

Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Landing Pages 100

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APRIL 29, 2010

Custom Wordpress blog design checklist and walkthrough by The Design Cubicle. Brian Hoff provides a helpful checklist for custom blog designs listing all of the various elements to design and consider when working with a standard Wordpress template. 10 Ways to Customize and Personalize your Wordpress Blog by Pro Blog Design.

Tools 100

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FEBRUARY 25, 2011

Trevor Claiborne shares lessons learned from the Voices.com search engine marketing campaign on optimizing conversion rates, among them: knowing your customers (“time and again, the greatest conversion rate increases I’ve seen have come from a better understanding of the customer&# ) and testing everything. Share this on Bebo.

Search Engine Marketing 100

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JULY 21, 2010

Ajay Goel is CEO of JangoMail, an email marketing company that helps businesses reach customers and prospects in a highly reliable and personalized way. Your recipients will show you how. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Email Marketing 100

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FEBRUARY 4, 2011

6 cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., Tad Chef follows up on his fantastic initial list of 30+ Google Analytics tools and resources with this new list of tools (e.g., Share this on Bebo.

Analytics 100

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NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g., Dana Larson | Expert Bits.

Social Media 100

Social Media Social Marketing Media Planning 100

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FEBRUARY 10, 2010

To Interact with Customers. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Growing existing customer business requires ongoing communication. Just as many of your customers are probably on Twitter, so are your prospects.

Twitter 100

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JANUARY 14, 2011

It can fundamentally change the way companies market their products and communicate with customers. But this strategic approach is, to stay with that metaphor, an approach to determining the depth of the lake, the temperature of the water, and the kind of fish you’ll be swimming with before you jump in. And it will for many businesses.

Social Media 100

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FEBRUARY 10, 2011

A nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

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MAY 18, 2010

Learn more about creating custom reports in Google Analytics, improving site conversion rates, interesting tools that extend the capabilities of Analytics and more here in some of the best articles and blog posts on web analytics from the past year. Eyes on the Prize with Custom Reports by Google Analytics Blog. Some are easy (e.g.

Analytics 100

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Webbiquity

DECEMBER 21, 2010

And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support. For example, DirecTV is good at this; JustHost is not.) Share this on Bebo.

Social Media 100

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JUNE 30, 2010

They study the bigger picture, keep up on trends, understand their customers’ issues and enjoy learning and sharing industry knowledge. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. This is what makes a blog not just informative, but interesting.

Business Blogging 100

Business Blogging Business Blogger Digg 100

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JUNE 21, 2010

Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Here are five key benefits of blogging for businesses. Establish expertise and credibility. Your website is about your product or service, and the benefits it provides to buyers. Develop new relationships.

B2B Thought Leadership 100

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DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Share this on Bebo.

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JUNE 8, 2010

Use your name or a name that is memorable or says something relevant about what you do for your customers. The purpose is to build you up as an expert who adds value in your arena / subject matter. 1. Think carefully about your Twitter name. 2. Tweet according to your content strategy. Push traffic to your available downloads.

Social Media 100

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Webbiquity

JANUARY 24, 2011

Your custom paper is updated daily and easy to share. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars. Highlight the best comments, selectively hide comments (e.g.

Social Media 100

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FEBRUARY 18, 2011

Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Share this on Bebo.

SEO 100

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JULY 25, 2011

If your potential customers can’t find you, they can’t buy from you. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Why is web presence optimization important?

Optimization 100

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JULY 25, 2011

If your potential customers can’t find you, they can’t buy from you. Promote your content (though not only your content, but other content your readers/followers/fans may be interested in) on popular social bookmarking sites like Digg , delicious , Reddit and StumbleUpon. Why is web presence optimization important?

Optimization 100

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FEBRUARY 14, 2010

At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm’s product has now evolved into a full marketing automation suite. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Share this on del.icio.us. Tweet This!

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JUNE 23, 2010

Blog: industry and customer issues. Posts deal with industry trends, observations, insights, and with issues important to customers. Website: products and services. A blog is more outward-facing. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Enterprise Management 100

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JULY 6, 2010

For example, brands no longer control their messages—their customers do. How social media is a reflection of and response to broader shifts in the market and culture that make it increasingly difficult (and irrelevant) to try to buy attention, but critical to earn it. The One Effective Use of Facebook for B2B Marketing. Share this on Bebo.

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NOVEMBER 23, 2010

Want to know what your customers and prospects are thinking? Customers, prospects, thought leaders, people who have some expertise on the product but aren’t part of, or paid by, the company. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

JANUARY 15, 2010

Customers, competitors, and other people with expertise in a given area even if they “had no dog in the fight&# became new information sources for prospective buyers. Anyone can answer; not just the traditional “experts,&# but anyone inside or outside of a vendor organization, including customers. What will they find?

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

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JANUARY 12, 2010

A company’s website is now only one of myriad places where customers, buyers and other interested parties can find information about it. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.) And everything links back the enterprise’s website and blog. Post this on Diigo.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

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MARCH 9, 2010

Granted, the potential pool of customers for most b2b companies is minute compared to that for major consumer brands, but given the sheer size and ubiquity of Facebook, there are still a lot of b2b buyers using it. Many employees within b2b companies have email communication with customers and prospects, but never actually talk to them.

Facebook 100

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SEPTEMBER 7, 2010

Day 15: Email recent customer success story, in related industry if possible. Alexandre Sagala is the co-founder of Alsamarketing, a provider of marketing automation software that helps marketers convert and nurture online visitors into customers. If “yes,&# schedule a demo with sales. qualified lead!). Share this on Bebo.

Lead Nurturing 100

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OCTOBER 18, 2010

Lamenting the lack of a “succinct summary all in one place&# of the most valuable guidelines for bloggers, Jill Chivers proceeds to offer her own excellent summary of four key factors in writing a compelling post, eight ideas for more interesting content and five things to check before publishing. Share this on Bebo. Share this on del.icio.us.

Business Blogging 100

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AUGUST 5, 2010

Lisa Barone offers 100 topic ideas to kick start your blog posts, divided into various categories such as Go Social, Highlight Your Customers and Get Personal. How to Never Run Out of Blog Topics to Write About by Internet Marketing for Business Owners. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

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MARCH 23, 2010

TwitBacks (tool for creating custom Twitter backgrounds). The Ultimate List of Twitter Tools by The Social Media Guide. Matthew Tommasi. ????? 10 essential Twitter apps for marketers by iMedia Connection. Tricia Despres. 6 Twitter Apps for Marketing Your Business by Quick Online Tips. Sourish Nath. Twitter Critiques & Skepticism.

Twitter 100

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MAY 10, 2010

However, while many companies have invested significantly in websites that serve the marketing function of promoting a unique value proposition, many miss the sales side of the equation—that is, proving that messaging to prospective customers. This exercise is best done in a face-to-face sales call. Share this on del.icio.us.

Work Management 100

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JUNE 15, 2010

It’s about interacting with the 20% of potential customers who are likely to provide 80% of your profits, and the 10% of key influencers in your market space who can shape the views of the other 90%. It’s about narrow but deep rather than broad but shallow. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

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