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Who We Serve. Why it Matters.

ViewPoint

I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies. Here’s a sampling: Multiple civic platforms designed for various government entities.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Small experiments, testing and data, intimate customer tribes, engagement and transparency? At PointClear, our average associate is 50.

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. If no response, the lead goes back to PointClear or the internal business development team for rescheduling. So, we know how things break down—what do we do to fix the problem?

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Insights on Outbound Conference in Atlanta

ViewPoint

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. Here are inspiring snippets from Jeb from the conference: “The pipe is life.”.

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

ViewPoint

He has designed and built inside sales campaigns for numerous Fortune 500 companies. Less than six months later they had lost 50% of their customers and most of their profits. My friends over at PointClear have a good comparison guide titled, “ We Can Do It Cheaper.” Or, at least that is what they thought.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. The original primer that reviews content marketing best practices and why content delivers leads and nurtures them into customers. Conversion Optimization: The Art and Science of Converting Prospects to Customers. Joe Pulizzi, Newt Barrett. Dan McDade.

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B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. 2) Email services – Julie Katz at Forrester writes about this group.