Martech

JANUARY 17, 2024

At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the must-have elements of the martech stack. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Click here to download!

Marketing AI 104

Marketing AI Enterprise Management Features Marketing Management 104

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

Vision Edge Marketing

APRIL 7, 2020

A study by Forrester found that companies committed to customer experience (CX) have higher brand awareness, higher average order value, higher customer retention, higher return on spending, and higher customer satisfaction rates. So, when customer experience goes awry it can be extremely detrimental.

Customer Satisfaction 170

Customer Satisfaction Work Management Forrester Lead Scoring 170

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in. How to get started.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

The Point

SEPTEMBER 25, 2018

And whereas Steve’s customers are migrating upstream, that is – to what they perceive as a more scalable, robust, enterprise-ready solution, we’re seeing many marketers do the opposite, namely moving to a less expensive, less feature-rich, easier to use platform. Why #MarketingAutomation Customers are Migrating Downstream via @spearmktg.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Read next: What is customer journey analytics? The end-to-end customer journey.

Touchpoints 107

Touchpoints Gartner Word of Mouth Loyalty 107

Conductor

SEPTEMBER 9, 2020

Once again, Conductor has the highest score in current offering in The Forrester Wave TM : Search Engine Optimization (SEO) Platforms, Q3 2020. In addition to being top rated by industry experts, Conductor is the number one rated enterprise platform by customers on Trustradius and G2. Collaboration across teams. Share Impact.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. Modern GTM Index Modernize your go-to-market strategy with custom recommendations. Take the assessment today!

Buy 130

Buy Generation Peer-to-peer B2B 130

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. According to Lenati managing partner, Jen Winter, they approach business problems with a deep focus in customer insights and empathy.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

Process 229

Process Optimization Work Management Marketing Management 229

Leadspace

MARCH 31, 2022

As a leader in the Forrester Wave, Leadspace is fortunate enough to meet with hundreds of companies every quarter who are looking to tackle sales & marketing challenges. Let’s take a look at one of the most interesting customer use cases with Leadspace and how we worked together to go live in less than 90 days. Target Better.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Vision Edge Marketing

NOVEMBER 1, 2018

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study. There’s good reason to invest in improving customer experience. So what is customer experience, and how can you improve it? Map key customer touch points and identify potential breakpoints.

Touchpoints 171

Touchpoints Customer Satisfaction Work Management Advertising Benchmark 171

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Both are well-versed in talking to customers and prospects. Unified Customer Experience.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Presenting a pressing design issue. Leaders will need to embrace Buyer Interaction Design that is focused on how the seller and seller-free buying interactions are designed.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

LeanData

OCTOBER 13, 2022

For the most part, the customer experience B2B sellers deliver to B2B buyers is horrible. Customers Want a Better Buying Journey. Customers Increasingly Take Control Over Their Buying Journeys. Better Customer Experience Starts with Your Connected RevTech Stack. So, how do you know what customers aim to do?

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

6sense

SEPTEMBER 29, 2021

6sense, the leading Account Based Orchestration Platform, powered by AI, announced its inaugural customer conference, 6sense Breakthrough. Breakthrough is designed to provide 6sense’s customers a competitive advantage as they scale and mature their ABM programs.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Thinkers360

MARCH 8, 2024

3 Jason Forrest Forrest Performance Group Contact Jason Forrest Score: 75.12 Brian Reid Brison LLC Contact M. Brian Reid Score: 68.81 5 Dean Miles Bridgepoint Coaching & Strategy Group Contact Dean Miles Score: 67.69 6 Mitchell Levy Credibility Nation Contact Mitchell Levy Score: 63.61

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Martech Advisor

DECEMBER 12, 2019

As creating great customer experience becomes every organization’s top priority, customer experience (CX) conferences are being sought after in the United States and the world over. Who should attend: CEOs, CXOs, CX Managers, CX design experts, Customer Research Experts. Did we mention Oprah Winfrey will be there?

Conference 71

Conference Marketing Management Marketing Automation Services Customer Satisfaction 71

The Point

JUNE 23, 2020

Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing. In the years since, the authors of the original model (which SiriusDecisions calls the Demand Waterfall ) have re-engineered its design.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Liveintent

JANUARY 28, 2022

The term, coined by Forrester Research in 2020, encompasses all data that comes “straight from the source.” Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Another source of zero-party data is one we all know well.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Content4Demand

MAY 26, 2020

I can’t imagine any business saying it’s not customer-centric, but the truth is that most aren’t there yet. Plenty of research and case studies have shown that a customer focus and outside-in business model—rather than inside-out—lead to efficient growth and market leadership. A commonly cited example is Toyota Motor Corp.,

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. Marketers have adopted artificial intelligence (AI) and begun to integrate it into their overall strategies.

Marketing AI 120

Marketing AI Marketing Report Planning Forrester 120

Salesforce Marketing Cloud

JUNE 18, 2019

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase). [ ]

Forrester 49

Forrester B2B Vendors Custom Publishing 49

Vidyard

OCTOBER 2, 2015

Whether it’s through adding customer testimonials or by showing how many people shared your page on Facebook, Twitter, or LinkedIn, these methods can provide a massive boost to trust. Including testimonials and a picture of the customer that wrote it can really increase conversions. Testimonials. Partner Co-branding.

Landing Pages 94

Landing Pages Design Webinar Metrics Advertising Agencies 94

Ontraport

JANUARY 14, 2020

In fact, over 80% of customers cancel their membership site subscription within the first two years. There’s a reason why holding on to customers is so challenging. UX is all about creating a site in which the user doesn’t have to think about how to use it — it’s designed in an intuitive, easy-to-understand way.

Lock-In 72

Lock-In Case Studies Forrester Differentiation 72

Marketing Insider Group

AUGUST 18, 2015

He’s the guy who coined the classic business advice “the aim of marketing is to know and understand the customer so well the product or service fits him and sells itself,” years ago. Customer-centricity is a leading initiative. This Age of the Customer is causing many organizations to double-down efforts to become customer-centric.

Examples 100

Examples Paid Search Agency Companies Cross-Selling 100

Porch Group Media

JANUARY 26, 2021

Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Marketing Insider Group

DECEMBER 8, 2020

To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs. Digital Transformation Is Critical to Staying Competitive and Meeting Customer Needs. Quick Takeaways. trillion in the U.S.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

BenchmarkONE

SEPTEMBER 16, 2021

A well-conceived knowledge base can act as a useful virtual self-service portal for your customers. If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels.

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. ICPs: Ideal customer profiles.) Lead scoring.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126