Navigate the Channel

MARCH 13, 2023

You’ve heard it before: Customer feedback is a gift. It’s given to you from your most-valuable business asset, your customers. As HubSpot advises, if you never ask for customer feedback, you’ll never understand what drives customer satisfaction. Why is Customer Feedback So Invaluable? True for any company.)

Tools 65

Tools Customer Satisfaction Lead Scoring Lead Ranking 65

Seismic

NOVEMBER 8, 2021

Content marketing becomes more powerful when combined with a contact database that’s rich with prospective customers’ preferences, demographics, and other data. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. 3 ways to use Seismic sales content tools with the HubSpot CRM to scale sales enablement.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. Lead with customer pain points in your pitch deck. Develop a community of customer advocates to help tell your story for you.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Hubspot

MARCH 15, 2019

Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income.

Demographics 77

Demographics Segmentation Education Distribution 77

Hubspot

DECEMBER 7, 2017

Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics? LinkedIn's Website Demographics is a free tool that allows advertisers to monitor and analyze which LinkedIn users are visiting their websites. Getting Started With LinkedIn's Website Demographics.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. That might be a piece of cake for brands with a small number of customers to serve. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Hubspot

JUNE 18, 2021

With a single customer view, you can. At the end of this article, you’ll understand what a single customer view is and how to create one for your brand. A single customer view combines data from a consumer’s behavior on web and email, social media activity, demographics, interactions with customer service, and purchase history.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

Marketing Insider Group

MAY 11, 2021

They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere. According to SuperOffice, 90% of businesses compete mainly on customer experience (CX). Source: SuperOffice.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

Marketing Insider Group

JUNE 22, 2023

Automated marketing is a system for targeting leads and customers with pre-programmed messages. Get a good start by having the following three things in place: You should be using customer relationship management software. This tool helps you get a full view of your customers and leads so you can segment your marketing.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Martech

APRIL 10, 2024

This translates into product development, where features aren’t simply bolted on but crafted to address the needs of marketers and their customers. We reconnect with that initial yearning, translating it into a message that resonates with customers. Unwavering customer focus? Helping customers succeed?

Work Management 106

Work Management Marketing Management Product Differentiation 106

Martech

SEPTEMBER 8, 2023

The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. The solution includes: Unified customer data access in BigQuery: This allows marketers to build a holistic view of their customers by tapping into data from ads, sales, products, and other sources.

Amazon 120

Amazon Ideal Customer Profiles User-Generated Content Outreach 120

Hubspot

NOVEMBER 23, 2020

Buying patterns also fall in step with the customer journey, although they connect more with the psychology and motivations behind each stage. In this post, we are going to discuss buying patterns and how to predict those of your customers. For example, let’s say the customer mentioned in the introduction is named Robert.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

DECEMBER 17, 2019

I'm talking about customer targeting, which is a way to divide your target audience further into groups and use fresh, new strategies to capture their attention during the buyer's journey. How does customer segmentation work and how do you use it? Let's begin by exploring why customer segmentation and targeting are important.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Martech

SEPTEMBER 18, 2023

We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI. Q: So who are your customers? Q: We’re at a HubSpot conference, so I know that’s your CRM. What parts of it do you use the most?

Ideal Customer Profiles 122

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 122

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? A dedicated customer support team.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Social Media.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

ClearVoice

MARCH 9, 2020

Does your content creation align with the path your potential customers take when engaging with your brand? What is the customer journey? Simply put, the customer journey is a map of behavioral scenarios fueled by data. ” This three-step process lays the foundation for a variety of customer journey variants.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

ClearVoice

JANUARY 20, 2019

When you consider the mass of customers who buy your products or select your services, how do you perceive them? Maybe you picture your customers as a sort of blurry amalgam; you have a general idea of who they are, but no clear image of what makes them special or different from each other. By demographics. By other variables.

Segmentation 86

Segmentation Top of Funnel Content Marketing Planning 86

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Hubspot

JUNE 16, 2020

Though an enterprise audience is a smaller number of people to reach, blogging for those customers can be a huge driver for ROI and acquisition. When you blog for customers, you're not only providing useful content. Enterprise customers have their own set of unique needs and challenges, separate from customers in a startup.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? 54% of customers say they’d like to see more video content from brands – more than any other type of content. How they connect with customers and build relationships. People buy from people – not brand names and logos.

Content Marketing 280

Content Marketing Planning Webinar Metrics Content 280

Hubspot

AUGUST 3, 2020

If the difference between a hobby and a business is making sales to customers, then how do you make the transition? It’s one thing to have a theory around who you’d like to sell to but how do you actually find those initial customers to sell to? There’s a simple framework you can use to find customers.

Ideal Customer Profiles 96

Ideal Customer Profiles Work Management Marketing Management Paid Search Agency 96

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 313

Social Media Social Marketing Planning Tips 313

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Navigate the Channel

DECEMBER 1, 2023

By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences. Marketers can tap into this wealth of information to gain insights into customer behavior. Predictive analytics leverages AI to forecast future trends and customer behavior.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

illumin

SEPTEMBER 29, 2023

Types of podcast ads Including podcasts in your programmatic strategy is an effective way to reach new audiences and tailor customer journeys. One thing Hubspot urges marketers to consider in the above article is that there is “much less drop-off on a podcast compared to other forms of content, like video.”

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hubspot

DECEMBER 22, 2016

Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

Hubspot 28

Hubspot Paid Search Agency Planning Advertising Agencies 28

Hubspot

JANUARY 22, 2020

To build traction on your website, try migrating customers towards your blog by putting it in an Instagram Story. Take this example from HubSpot: Asking a question you can answer with a statistic or content like a blog or ebook proves that your business knows its industry. Try these content ideas to re-vamp your posting game.

Social Media 87

Social Media Media Content Stats 87

Sprout Social

JULY 25, 2023

Understand your target audience Social metrics from GA tell you audience demographics, their online behavior, interests and where they spend their time online. To see data in your new Google Analytics 4 property, either tag it to the website builder or to a CMS-hosted website like WordPress or Hubspot.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Hubspot

JULY 7, 2023

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. Sales professionals know the importance of building relationships with their customers.

Marketing AI 77

Marketing AI Lead Ranking Hubspot User-Generated Content 77

Martech

DECEMBER 11, 2023

By integrating marketing with technology efforts in these ways, marketers can leverage the support of technology while maintaining their creative freedom and discovering new ways to connect with customers and prospects. How can marketing technology be used to personalize the customer journey? Are there any downsides or risks from this?

Marketing AI 109

Marketing AI Marketing Automation Services Work Management Marketing Management 109

Only B2B

APRIL 10, 2024

Only about 25% of generated leads qualify as MQLs [source: HubSpot]. You need a strategy to convert them into customers.” Time to Conversion: Analyze the time it takes for MQLs to convert into opportunities or customers. Lead Quality Issues: Not all leads are created equal.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

SmartBug Media

JANUARY 4, 2021

According to studies outlined in Forbes , sales reps spend, on average, less the 36 percent of their time selling and less than 18 percent in a customer relationship management (CRM) tool. HubSpot’s Sales Hub Enterprise offers a variety of sales engagement tools to increase the outreach to prospects. Benefit #5: Custom Objects.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96