Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising. What buyer persona(s) are you targeting?

PPC 92

PPC Advertisements Advertising Organization 92

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

KoMarketing Associates

DECEMBER 20, 2022

When creating custom events to track, you will want to follow the same naming convention so you are speaking GA4’s language. For example, a user starting a demo video is important to a cybersecurity company but not so relevant to an eCommerce company that would rather track when a user adds something to their cart. Customization!

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Envy

SEPTEMBER 30, 2022

For example, after they give you their contact information in order to download content or sign up for a demo. Thank You pages are the perfect opportunity to guide your leads down the funnel by offering them the chance to read your blogs, download other content offers or even scheduling a demo. Analytics - B2B marketers LOVE analytics!

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118

The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better. ”

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Launch Marketing

FEBRUARY 14, 2024

Know Your Audience At the heart of the success of any MedTech product launch is knowing your customer. As a marketing leader, there can be some hesitation around using pay-per-click (PPC) ads. While an excellent tactic for driving leads post-launch, PPC ads can be a great strategy for driving awareness leading up to it.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Directive Agency

FEBRUARY 22, 2019

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. If you invest in ads, nailing your PPC landing page best practices is essential! Click To Tweet Understand the importance of customer journey and intent. Effective landing pages take time to optimize.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Directive Agency

APRIL 15, 2022

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is PPC? What is SEO? Drawbacks of SEO-Only Focus.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. 71% of customers expect companies to be able to communicate with them in real-time. We created a custom app through Quickbase to better manage our marketing workflow.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Golden Spiral

MARCH 24, 2022

Display ads and PPC ads are slightly different in execution. Consider this ad from Emma email marketing: You’ll see that the PPC ad appears directly above the organic search result. But, just because someone clicks on an ad doesn’t mean they’re going to convert. Your Landing Page Doesn’t Have a Clear Call to Action.

Paid Search Agency 62

Paid Search Agency Ads Work Management Landing Pages 62

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. A marketing funnel allows you to optimize your marketing efforts to influence your customers and get them to take actions beneficial to your business.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Brandpoint

APRIL 3, 2019

While the funnel isn’t (and shouldn’t be) completely dead, there HAS been a shift in the way content marketers work within the company to best serve a customer. It’s an unending loop where customers can keep interacting with the company (and vice versa) even after their transaction has ended. Long answer: kind of.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

SendX

JULY 30, 2021

A webpage that delivers customer value often leads to the user visiting additional pages. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. It’s obviously a content format that users like and will want to consume.

Email Marketing 212

Email Marketing SEO Work Management Marketing Management 212

ClearVoice

MARCH 5, 2021

Good PPC conversion rates. For instance, if your campaign centers around getting people to download a report from which you gain their contact information, that might be an “easier” conversion than getting someone to sign up for a demo or a phone call. Reevaluate your customer journey. Tweak your value proposition.

Conversion Rate 64

Conversion Rate Conversion Landing Pages PPC 64

Tiecas

MARCH 21, 2024

Quick fixes like Pay-Per-Click (PPC) ads can be effective for standard industrial products, consumables, and parts. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. This generated a new revenue stream and made the buying process frictionless for their customers.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

JUNE 25, 2020

By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? Acquisio’s a really useful tool, whether you’re a seasoned PPC pro or are just learning the ropes. Acquisio .

Marketing AI 137

Marketing AI Pricing Price Budget Programs 137

SendX

JULY 29, 2021

A webpage that delivers customer value often leads to the user visiting additional pages. By focusing on creating an email marketing campaign that drives clicks and engagement while improving the customer service helps your overall marketing efforts. It’s obviously a content format that users like and will want to consume.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

Zoominfo

JULY 24, 2019

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Get a Demo Ready to learn more?

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

illumin

NOVEMBER 7, 2023

What is a customer/consumer journey? Journey advertising is extremely customer-centric and allows marketers and brands to react to consumers in real-time. A journey-based ad strategy is a series of ad campaigns that focus on the touchpoints and stages of the customer journey. What platforms do you use for journey advertising?

Advertisements 52

Advertisements Advertising Top of Funnel Funnel Advertising 52

Meerkat Marketing

JANUARY 20, 2021

If you are targeting B2B (business to business) customers and want to optimize the delivery of your ads to decision makers at a specific type of organization, then LinkedIn Ads might be one of the best tools available to you. Although you are targeting B2B, it is really a decision maker or person that you are trying to showcase your value to.

Linkedin 98

Linkedin ROI Paid Search Agency Conversion 98

Huptech Web

JANUARY 29, 2024

Growth markеting is an intеgratеd, data-driven approach to marketing that concentrates on the entire customer journey. Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Directive Agency

JUNE 12, 2020

Lead activation is the process of engaging with potential customers before they are at the point of purchase intent. The process of activation gives the customer various opportunities to interact with your business without feeling like they are locked down to a contract. The average email open rate is 17.6% for tech and SaaS companies.

Activities 72

Activities Search Marketing Work Management Planning 72

KoMarketing Associates

MAY 21, 2019

After all, to ensure we are talking about our products or services the right way, we need to understand how our customers are talking about our products or services. Client A runs both PPC and SEO through KoMarketing. It’ll ensure you have the right materials in place to lead your customers to a sale. We are all busy.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. Below are 15 different examples of highly-effective PPC landing pages. This is due to the psychology behind the offer, messaging, and overall design of the page.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

The Point

OCTOBER 14, 2009

The information kit features a demo and product brochure (for those more advanced prospects), an educational white paper (for prospects not yet sure whether corporate Webcasting is for them), and a case study providing more ready-to-buy prospects a strong customer reference.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Directive Agency

SEPTEMBER 12, 2023

Its ability to connect you directly with potential customers who are actively searching for your products or services is nothing short of amazing. The use of broad match keywords can and will result in irrelevant traffic and wasted PPC (pay-per-click) ad spend. Tell it to get people requesting a demo.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Brightedge

JUNE 15, 2020

Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Gaining the top organic rankings while practicing law firm SEO can result in more leads, opportunities, customers and overall growth. Get a demo of BrightEdge Instant! Combining PPC and SEO. Law firm SEO strategy. close rate.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Leadspace

JANUARY 22, 2018

Not all customers are created equal when profitability is considered. So, let’s take a look at the reasons why you might not be able to identify your most profitable customers, and 10 solutions to help you do so: 1. Customer Relationship Management (CRM) Platforms. Does that instantly mean that the PPC channel isn’t profitable?

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 126

SmartBrief - Marketing

SEPTEMBER 18, 2023

However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted. The BRB is available to brand-registered sellers on any sales you make from tagged links – including your promoted products and any of your products the customer purchases within 14 days after clicking on the tagged link.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. But does that mean that demos are the most effective demand gen offer? Far from it.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100