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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Google also defines the key factors through which an advertiser can improve that landing page experience. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. Very few are turning into opportunities, let alone customers. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. PPC Advertising

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013. Ready to take the plunge into Social PPC? Twitter. 6. Facebook. General.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

10 Marketing Tools We’re Thankful For

It's All About Revenue

Thanksgiving holiday this Thursday, we’re taking the opportunity to pay homage to the tools that keep us aligned, integrated, and center communications on our customers. Customer Community Networks- Forums that connect you to your core audiences are multi-faceted awesome. Keyword Management- SEO and PPC strategies are critical to smart online marketing. With the U.S.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

“Be there when your customers are looking for you,” he says. When their customers are there, the brands aren’t there. It’s just a case of understanding moments your customers are going through, he says. “Put yourself in the customer’s shoes for a second, and really understand what they’re going through in that moment in time.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting. 

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. place to drive PPC, remarketing and / or social media advertising campaigns. mechanism for collecting form submissions and / or nurturing existing prospects and customers.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Let’s talk retargeting. 

Content and Pay Per Click – Using them Together for Success

Vertical Response

With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. Placing PPC Ads on Your  YouTube Videos.

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The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Inbound leads arrive through any paid/unpaid marketing processes that builds trust and connection with customers before they enter the buying process. By drawing customers in over the long-haul, you allow them to naturally prepare themselves for a buying decision. These tools improve upon the chance that customers will select your brand when they feel ready to buy. – PPC.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]

bizible

Be the champion of change and the customer. Marketing is tasked with taking on more data and more of the customer journey, and the marketing operations architect needs to be properly equipped to take it on. But to quickly summarize, this is the stage in the foundation where visitors become leads through filling out a form on a content offer or requesting a demo. Attribution.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. On the other hand, a majority (57%) of all B2B manufacturing marketers found search engine marketing (or PPC) to be the most effective marketing strategy.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Like any content development plan, you first need to define what your customer’s pain points are before scripting your video. Determine offers: downloads, demos, trials, etc.  Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. The traffic driver sources (social, email, display, PPC, etc.) Name a memorable ad in the past. 

Key SaaS Metrics for Accelerating Growth

Captora

At the C-level, every executive, especially the CEO, continually evaluates how the business is doing on key fronts like sales, customer success, product, etc. Are your new customers coming from freemium products? Demos? Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Trials?

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Inside the Mind of the B2B Buyer – New Paths to Purchase

Fearless Competitor

does still work fairly well. (In one study, it was found cold calling was vastly worse that PPC for new leads, but the few deals found were bigger, so the dollars netted out. Reality : 7 out of 10 buyers say they start their buying process at vendor sites, not Google. You need SEO and PPC, but it’s not all you need. Love hard facts. Hope you do too. Kaput.

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

If your digital marketing objective is growing numbers (customers, sales), then your means of accomplishing it must be by analyzing the numbers. Today’s digital marketer knows how to reach, engage, and convert new customers for our businesses. Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. PPC Hero.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), APIs facilitate the data needed to provide solutions to customer problems. For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). metric that measures how many customers you retain and at what value.

What the 2015 Holiday Shopping Season Can Teach Us about the New Buyer’s Journey

Act-On

The Consumer Executive Board (CEB) surveyed more than 1,400 B2B customers and found at least 57% of a consumer’s purchase decision was made before they talked to a sales rep. Understand your customers, what they want, and when they want it. Not all white papers are created equal; you need to understand which content has the most value for your customer. Well … everything.

5 Power Players You Need On Your Lead Management Team

Marketing Action

Content Tools: Webinars, guides, demos, analyst reports, eBooks. Tools: Case studies, product comparisons, FAQs, demos, training materials, free trials. Follow through, and make sure the customer is satisfied with the product. They will make sure you have the ammunition to attract, nurture and convert valued customers. SEO/PPC Expert. Designer. Web Developer.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

Well”, he explained, “if our blog post has a 30 second demo video of our new product, the prospect will probably just see only 1 slide in 8 seconds”. In a recent webinar by the Content Marketing Institute, the presenters mentioned an interesting fact—that there is more power being harnessed in a single Google search today than what NASA used to put a man on the moon in 1969. Silence.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” Or that 73% of U.S. And 73% of U.S.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Inbound leads arrive through any paid/unpaid marketing processes that builds trust and connection with customers before they enter the buying process. By drawing customers in over the long-haul, you allow them to naturally prepare themselves for a buying decision. These tools improve upon the chance that customers will select your brand when they feel ready to buy. – PPC.

Herding cats? The Hidden Costs of Multiple Marketing Tools

Marketing Action

Digital media has opened up a whole new world of ways to learn about your customers and interact with them. Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. That’s the good news. An answer.

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6 Ways to Go Interactive Without Spending $2.5 Million

SnapApp

Last week, Google launched a month-long ad campaign on an electronic billboard the size of a football field in Times Square. product-picker is an interactive problem-solver for your prospects, letting them customize their solution based on their unique set of circumstances. Drive PPC Ads to an Interactive Assessment. Request a demo and get started on interactive content today!

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. Google+. Google+ (referred to as “Google Plus”) is Google’s platform in the social media universe.

The 10 New Rules for SEO

Marketing Action

Paid search marketing/pay-per-click (PPC) marketing is a type of search marketing where advertisers pay a set amount every time their ad is clicked by a prospect. Write for your audience, and you’ll create content for customers and prospects, as well as ranking higher in SE algorithms. Ask your customers what they would type into a search engine if they were looking for your product.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.  Educate and influence potential customers about products and solutions. Introduction.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques.  Google ranks a site through a variety of factors. A key factor is content on the site. Even though copy needs to be optimized for Google and search engines, the writing needs to be written for the customer first. When Google determines website page ranking, they consider strategically placed inbound links to your site from other quality websites.  Educate and influence potential customers about products and solutions. Introduction.

Plan 56

How PeopleHR Found the Right Marketing Automation Vendor

Marketing Action

It should also help you manage and optimize every stage of the customer experience, track online activity, generate and manage leads, automate campaigns, integrate with customer relationship management (CRM) systems, and much more. His advice to other companies looking for a marketing automation solution is to find a vendor with exceptional customer support. Real-Time Response.

How to Nurture The Great Unknown Leads

B2B Marketing Insider

According to the TechTarget and Google Study on Search by Buying Stage , almost half of all search responders provide incorrect contact details. Source: The Google/TechTarget Behavioral Research Project: Phase 2) The message: Don’t call me! Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides.

Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

If you don''t know your ideal customer and what they are struggling with that you can help solve with your content (as well as your product and service), you don''t have product-market fit and will wind up creating content that falls flat. (If you don''t have a buyer persona yet, here''s a free template.). Trying out this whole inbound marketing thing? I bet you have some questions.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. She comes across your blog post entitled "10 Popular Nursery Room Color Schemes for 2012" as a result of a Google search, and she clicks through to read it. We mean it!

How to Optimize Your B2B Marketing and Sales with Online Video

Modern B2B Marketing

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history.  In fact, this month the Volkswagon Darth Vader ad attracted 20% of the record-breaking viewership for the entire SuperBowl XLV in just 36 hours. Take YouTube, for example.

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