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7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Generate leads. But don’t worry.

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How to beat the sugar rush of short term campaign leads

Velocity Partners

Our last campaign generated loads of leads! Why is no-one signing up for a demo?” “We Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales.

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What is Demand Generation—and Why Do You Need It?

The ABM Agency

As long as the strategies focus on building demand by engaging with new markets, promoting your latest products, and re-engaging existing customers, it’s demand generation. . Is demand generation the same as lead generation? Re-engage Customers and Nurture Relationships. Nope—and here’s the difference.

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How to Leverage Your B2B Website Design to Grow Sales

BOP Design

While traditional means of outreach and word of mouth can be great sales opportunities, your company’s website is an excellent source for getting new leads, nurturing existing leads, and keeping the conversation going with existing clients. Looking for a new source of warm leads for your B2B company? This is retargeting.

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Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Conversion tactic : Sign up for a free demo. Company C: Lead Nurturing.

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Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark Consulting

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Conversion tactic : Sign up for a free demo. Company C: Lead Nurturing.