The Point

JUNE 24, 2022

That doesn’t mean that vendor content is rendered irrelevant (particularly in later stages of the cycle, when technical specs, pricing, and customer stories come to the fore). However, companies planning their content strategy would be wise to consider every opportunity to identify and leverage third-party sources.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

JANUARY 13, 2017

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy. Actually, I know why it is. There’s also a smart way to do it.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

AUGUST 27, 2019

LinkedIn is inherently a content feed, and for that reason, content offers (white papers, ebooks, reports) generate much higher engagement compared to more late stage calls to action such as trials, demos, or “talk to an expert.” Stale Creative. What you’ll learn”, “3 reasons to attend”). Poor User Experience.

Paid Content 241

Paid Content Advertising Agencies Linkedin Advertisements 241

The Point

NOVEMBER 14, 2014

Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads? This is reinforced by another headline from the report: “Live Demo Offers Produce the Highest Quality Leads.” Far from it.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

The Point

DECEMBER 12, 2014

So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. However, in the context of quality score, you could argue that testimonials or customer logos “promote trustworthiness” and could therefore improve page position and lower cost per click.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

The Point

JANUARY 8, 2013

Take, for example, the email below from Lavi Industries , a company whose product, Qtrac IQ, allows brick-and-mortar retailers to report on and analyze customers waiting in line at stores. The subject line (not seen here) is “The latest technology driving the customer experience”. Am I requesting contact from sales?

Product 100

Product Email Marketing Cross-Selling Paper 100

The Point

JULY 27, 2016

Focusing investment on programs designed to capture only short-term, ready-to-buy leads means you’ll be excluding a much larger subset of potential customers, companies who may well have the precise need that your product or service can solve, but just don’t know it yet. But don’t limit yourself to those offers.

Demand Generation Agencies 100

Demand Generation Agencies Buy Product Demand Generation 100

The Point

OCTOBER 10, 2013

His point (crudely distilled) is that while most of us believe that customers are buying our products and services, in fact what they’re really buying is more immediate and personal. Dave Brock wrote an excellent post recently (“ I’ve Never Ever Sold a Computer or Piece of Software ”) on what technology buyers really buy.

Demand Generation Agencies 100

Demand Generation Agencies Lead Scoring Lead Ranking Personalization 100

The Point

DECEMBER 18, 2012

Those who choose to make all Web content freely available, with no registration required, do so in the belief that it puts information in the hands of as many potential customers as possible. If I’m the prospect, I want to download your white paper or view your demo, not register on your site, or create an account.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

The Point

JULY 23, 2012

One result of that pressure can be a demand for tactical, sales-driven campaigns designed specifically to seek out hot leads, campaigns that lead with so-called “late stage” offers like demos, free trials, or even price discounts. In theory, anyway.

Demand Generation Agencies 100

Demand Generation Agencies Sales Qualified Leads Leads Lead 100

The Point

JUNE 10, 2013

Anecdotally, I’ve been noticing a minor trend in technology marketing circles of late – namely, that a high percentage of demand generation campaigns seem to be presenting a product demo as the primary offer. Worse yet, I fear the condition (let’s call it “demo-itis”) may be contagious.

Demand Generation 100

Demand Generation Demand Sales Qualified Leads Generation 100

The Point

OCTOBER 7, 2014

When posting a Sponsored Update, create a custom image, one that’s optimized for click-throughs, rather than just let LinkedIn pull an image from your post or article. free trial, demo, white paper) – the reader should know precisely what he/she gets when clicking on the ad. Ad copy should always reference a specific offer (e.g.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

JANUARY 25, 2012

Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. Exceptions to this rule occur when your offer is a demo or free trial, situations in which an extra dose of credibility helps sell the offer.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

The Point

MARCH 3, 2010

product demos) because the more educational material appeals to a broader spectrum of prospective buyers and not just those further down the sales cycle. Instead of the traditional email newsletter (hopelessly old-fashioned and an enormous hassle to boot), we recommend simply copying blog content once a month into a custom email template.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

OCTOBER 14, 2009

The information kit features a demo and product brochure (for those more advanced prospects), an educational white paper (for prospects not yet sure whether corporate Webcasting is for them), and a case study providing more ready-to-buy prospects a strong customer reference.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

The Point

MAY 30, 2023

Do you email new posts every month to customers and prospects? Find creative ways to encourage customers to create content related to your brand and products. Is it easy for visitors to find related content, especially gated assets? Can a reader subscribe to the blog via email or social media?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Am I signing up for a demo? webinars vs. ebooks), product category, and target market. Sorry, no idea.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

The Point

AUGUST 25, 2022

At our agency , we generally recommend live Webinars only as part of a client’s lead nurture or customer marketing or partner marketing programs, where there’s already a relationship and a measure of brand recognition. . In their most basic form, Webinars are a 20-slide PowerPoint deck and a demo. Or don’t attend live Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

FEBRUARY 4, 2013

Most surveys on the topic of B2B email marketing, for example, lump multiple offer types (Webinars, white papers, demos, free trials) into the same single reporting bucket, which renders the cumulative data meaningless. Optify’s customers are primarily small- to mid-size companies.).

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100