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Product demos, video libraries, and customer experience

Biznology

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

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Feature-specific demo invitation

Zoominfo

Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. Consider product demo promotion even if a feature is no longer considered new.

Features 130
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19 questions to ask customer journey analytics vendors during the demo

Martech

Given that customers’ journeys to purchase and beyond are growing increasingly complex due to a seemingly ever-increasing number of devices, channels and options, businesses are seeking customer journey analytics platforms to help them get a handle on what customers are experiencing. Click here to download! 24/7 vs. 8/5)?

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Whiteboard Wednesday: 5 Steps to a Killer Sales Demo

DiscoverOrg

How many times have you run an awesome demo that didn’t close? Today, I’m going to show you how to run demos that convert into closed deals. We’ll talk about the five stages of a good demo, and what to do and not to do, at each stage. Step 1: Set an agenda for the demo. tive Sales Demo.

B2B Sales 205
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5 Simple Steps To Delivering Better Product Demos

Salesforce Marketing Cloud

I admit I’m a little biased, but I think the product demo is the most important part of a marketing strategy. I’ve been doing product demos at Salesforce for a long time, and I’ve learned there’s nuance to delivering great presentations. Product demos should answer questions like, “How does this product work?”

Product 98
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37 questions to ask call analytics vendors during the demo

Martech

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? Can we customize outcomes to our business needs? Are they included in pricing?

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2021 Hot Topics: Digital Selling, Product Demos and More

Biznology

More compelling, accessible product demos. Most tech companies do online demos now. Increased reliance on digital selling requires a steady stream of in-depth customer communication that’s more “in the weeds” than typical explainer videos used to generate demand. This will demand superior video support to capture attention.

Product 118