Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. That said, a key question has come up in the last few years: who should nurture prospects, marketing or sales development representatives (SDRs)?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. We’ve released multi-language Intent, rolled out buying groups to our first set of customers, and improved our prescriptive sales dashboards. At any given time, Demandbase has around 3.7 We feel this is intrinsic to the core value we offer to all customers.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. Watch for context to become increasingly important – AI will be used to filter inbound prospecting. but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions. If you’ve spent anytime scrolling a Demandbase feed, you’ve seen their fun, fresh, and engaging social presence.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

DECEMBER 7, 2023

B2B sales prospecting is about finding and engaging with potential customers. Prospecting is critical since it fuels the sales pipeline, ensuring a steady flow of prospects necessary for revenue generation and growth. But nobody ever said B2B prospecting is easy.

B2B Sales 71

B2B Sales Practices DemandBase B2B 71

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. AI Helps Predict a Customer’s Next Action You’re probably familiar with sentiment analysis.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Sourcing lead data, qualifying it, and confirming that data is vital for every sales prospecting team. But, no one is there yet. We need better leads.” Are you gathering enough leads?

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

MARCH 29, 2021

A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. Demandbase is one of the only account-based platforms that has a native personalization feature. And that sounds like a win-win for you and your prospects. It’s also important to reach the right audience.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. The purpose of this enhancement is to create highly engaging, data-powered experiences across every customer touchpoint.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video.

Linkedin 66

Linkedin Paid Search Agency Ads Campaigns 66

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Remember that effective marketing requires lead nurturing to build trusting and genuine relationships with prospects over time. That’s music to our ears at Demandbase. Personalize brand experiences on digital.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Demandbase. In this case, intent data can be useful.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Do you see more marketers shifting toward ABM?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing & Strategy 62

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. How to Deliver Customized Messaging to Target Accounts. The others can’t claim that.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

OCTOBER 11, 2023

The right data underpins everything from building target account and contact lists to fueling sales prospecting and cleaning existing databases. For example, if sales prospecting is critical, prioritize providers with seamless CRM integration and tools that put AI-driven insights directly into seller workflows.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

SmartBug Media

APRIL 4, 2022

The top data intent providers listed below can give you incredible insight into what your potential customers are searching for at every stage of the buyer’s journey when researching to buy a solution to their problems. This platform can help you know when to target your dream client or customer and strike the iron while it’s hot.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Before sending that email or picking up the phone, we need to ask ourselves: Why am I reaching out to this prospect? How to prioritize your best prospects.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. It’s time to embrace smarter prospecting and the slow play. Share how you’ve helped other customers.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Prospecting gold mine? percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MARCH 23, 2020

Either way, you’ll be glad of the higher return across lifetime value (LTV), win rates, and customer retention that ABM delivers over traditional marketing efforts. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. Not only did we accelerate revenue growth and achieve profitability , but we also have a new product that hundreds of customers are now enjoying. Demandbase has always taken a different approach to target account identification. consumers).

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. I am arguing here that it is not complex at all—our prospects are either purchasing, or they’re not. Spotlight and celebrate our customer success stories.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

InsightSquared

FEBRUARY 6, 2019

However, advances in technology allow for not only prospects and customers to receive personalized marketing campaigns, but also for marketers to customize their approach to an individual rep, team or region. I have yet to hear ‘you get a marketer and you get a marketer’ from a leadership team.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM DemandBase 62

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Now, what can be done to outreach our customers? In the ABM world, many B2B giants are proceeding with smart moves. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. I quickly realized that we weren’t (and, if I’m being completely honest: I wasn’t) being sensitive enough to what our prospects, customers, and colleagues were dealing with. Especially to cold prospects.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

JULY 27, 2021

Predictive analytics employs big data and machine learning to unearth ideal clients or customers. This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. How is predictive analytics used by Marketing, Sales, and Customer Growth teams?

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

NOVEMBER 5, 2020

This platform would be a seamless extension of your day-to-day marketing needs, answering your questions about prospects and customers, and providing the solutions you need to grow your business. . You may have guessed by now that I’m talking about our new Demandbase ABM Platform. And it’s finally out in the world!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services ABM DemandBase 52

Engagio

AUGUST 23, 2021

B2B marketers can and should tap into this by appealing to the emotional side of their prospects, as well as their rational side. It’s about creating genuinely useful, valuable content that customers and prospects value — knowing the opportunities will come. Go beyond customers. True expert advice. Engage online.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149