Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. Customer Success Manager. Director of Customer Marketing.

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DemandBase Enterprise Management Work Management Paid Search Agency 112

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. Not only did we accelerate revenue growth and achieve profitability , but we also have a new product that hundreds of customers are now enjoying. Demandbase has always taken a different approach to target account identification. consumers).

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DemandBase Classified Ads Vendors Comparison 111

Engagio

APRIL 12, 2024

What is customer retention and why is it important “It costs five times as much to attract a new customer than to keep an existing one.” Customer retention: the ability of a business to keep its existing customers. Happy and satisfied customers lead to loyalty and retention. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

DemandMatrix

MAY 4, 2021

Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired. None of this would be possible without our amazing customers, partners, and employees! as our product was dependent on them. Late last year, we onboarded Demandbase as our customer.

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DemandBase InsideView Marketing Analytics Tools Advertising Agencies 52

Engagio

MAY 3, 2021

We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. For the first time, a leader in marketing technology and a leader in B2B data are combining forces to give customers a breadth of offerings beyond anything available in the market today.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Valasys

SEPTEMBER 15, 2020

On 14th September 2020, Demandbase announced the expansion of its leadership team, with a new CRO to reshape the B2B marketing landscape. Demandbase, a pioneer Account-Based Marketing (ABM) organization, announced the appointment of Allison Metcalfe as the Chief Revenue Officer (CRO).

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DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Engagio

AUGUST 30, 2023

Last week, I spent several days in San Francisco with my Demandbase teammates, tackling tough business challenges and plotting the future of our Professional Services Organization at “Customer Experience Summer Camp.” Based on these stats, Demandbase is significantly ahead of our industry.

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DemandBase Customer Satisfaction Work Management Barriers 62

Engagio

APRIL 19, 2021

Full disclosure: Demandbase is featured, and we are proud to say, got top marks.). You’ve developed a customer experience that delights that visitor, that customer, that potential buyer, in such a way that they want to work with your company. How did Demandbase fare? Demandbase did great in our top criteria.

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DemandBase Marketing Automation Services Account Based Marketing Vendors 77

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

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DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

JANUARY 27, 2021

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The result: Demandbase One , the most comprehensive ABM platform in the industry. The Engagio and Demandbase merger. Have you met Jon Miller yet?

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CPO DemandBase Account Based Marketing ABM 71

Engagio

MARCH 29, 2021

With this insight, you can find the accounts that are in-market for your product and prioritize your messaging based on where they are in their account journey. Note: Finding accounts in-market for your product is a key part of a personalization strategy. Perhaps you want to personalize your product page to speak to that industry.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

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Ideal Customer Profiles Work Management Planning Paid Search Agency 304

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Together, these products expand our end-to-end platform and provide a combination of onsite metrics, customer, intent, and marketing program data to arm B2B marketers. Demandbase Data Stream. Site Analytics.

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DemandBase Marketing AI Advertising Channels Enterprise Management 52

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. It is now as much about the buying experience with the vendor as it is about the quality of the products and services. but worth reviewing. Here’s my take….

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

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Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.

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DemandBase Leadlander Jigsaw Marketing Automation Services 120

Crimson Marketing

SEPTEMBER 18, 2014

That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Peter Isaacson is the CMO of Demandbase, a B2B marketing technology company focused on advertising and website personalization. “How is your relationship with Sales?”

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DemandBase CMO Marketing Management B2B Sales 100

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JANUARY 30, 2024

” Mutilnomial example : categorize customer support tickets into various types such as “billing,” “technical support,” or “general inquiry.” In marketing, this model is often used to predict customer behavior categories. It can be binary (two categories) or multinomial (several categories).

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Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

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Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. The purpose of this enhancement is to create highly engaging, data-powered experiences across every customer touchpoint.

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DemandBase Account Based Marketing Personalization ABM 43

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

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DemandBase Lead Ranking Lead Scoring Jigsaw 120

Contently

JANUARY 31, 2023

Personalized product offers, subject line optimization, and customer data preparation and analysis—all of these applications depend on AI in the relevant layer of marketing technology, and they are all becoming mainstream in marketing. Adapt product innovation roadmaps to pilot functions that AI predicts will be in high demand.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. Meet Demandbase Piper Earlier this month, we rolled out the red carpet for the Demandbase Piper B2B DSP — the new name for our proprietary B2B ad tech.

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Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

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DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

LeanData

JANUARY 4, 2016

And Demandbase is establishing itself as one of the trend leaders in the growing industry space. The firm helps customers scale their ABM programs by using innovative technologies. That’s why Demandbase uses LeanData to enable its own internal Account-Based Marketing strategy.

DemandBase 40

DemandBase Account Based Marketing ABM B2B Sales 40

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. From there you can glean how your own technology-based product or service can complement those technologies. Technographic data to refine the Ideal Customer Profile.

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Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Previous to this, she was a Customer Success Manager for the past six years at the company, helping her clients to achieve their ABM goals. She does what she says she will do and has always had a focus on our customers’ success.

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Account Based Marketing ABM DemandBase Top of Funnel 52

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Your sales and marketing teams can use intent data to learn more about the customers who are approaching, departing, and progressing through your sales pipeline. Demandbase. In this case, intent data can be useful.

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Intent Data Intent Enterprise Management Work Management 118

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

JULY 1, 2021

Account-Based Marketing (ABM) (and Account-Based Experience if you consider the full customer lifecycle in your go-to-market approach) are fundamentally rooted in the execution of marketing programs and experiences centered around specific audiences. How to Deliver Customized Messaging to Target Accounts. The others can’t claim that.

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Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. While there may be many logos you’d love to score, the truth is, only a certain percentage of them are in-market for your products or services. That’s music to our ears at Demandbase. Lean in on Sales enablement.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. And Kaela Sullivan, Customer Advocacy & Reference Manager at Oracle Marketing Cloud. We recently revamped our questions and think you’re going to love it even more. Michelle Obama. Amal Clooney. Want to nominate someone?

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Work Management DemandBase Marketing Management Planning 75