Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
ViewPoint
JULY 17, 2012
One fascinating trend we uncovered recently is that average performing reps tend to gravitate more toward inbound, marketing generated leads—because they view them as easier to close (due to the customer being more than halfway through their purchase process, already scoped out their needs, etc.).
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