Chairs are Dead—and Other B2B Marketing Hogwash
ViewPoint
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. How about this quote from one of my favorite authors/speakers, Mike Weinberg (from his book New Sales.
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