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| | DELICIOUS B2BMARKETING
JULY 31, 2009 B2B Lead Management Market Heats Up
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. agree with your push to have marketing's role shift to owning/managing the customer life cycle. Here’s the problem. Lots of stuff, huh?
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