ViewPoint

OCTOBER 24, 2017

These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. Today, most people use these devices to send text messages, tweets, emails and upload photos and videos. I invite you to subscribe to the PointClear blog so you never miss a post.

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

ViewPoint

JUNE 7, 2016

In another blog post , SiriusDecisions’ Jay Gaines (vice president and group director, demand) writes that getting sales to accept a lead (thereby terming the lead a sales-accepted lead, or SAL) is the most important (and most overlooked) step in the demand creation process. Develop a lead hand-off process and follow-up best practices.

Sales Qualified Leads 120

Sales Qualified Leads Lead Ranking Marketing Qualified Leads PointClear 120

ViewPoint

JANUARY 22, 2016

Imagine what might happen to sales results if sales managers actually spent the majority of their time on high-value activities that moved the revenue needle instead of playing firefighter-in-chief, sales administrator, or living with their heads buried in CRM screens and their email! Simplified. … go out and buy it. Final Thoughts from Dan.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

Heinz Marketing

APRIL 22, 2019

Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. Can you talk a little bit about sort of your approach to, I guess whether you would call an appaudointment setting or approach to sort of demand generation for sales organizations.

Top of Funnel 60

Top of Funnel PointClear Work Management Marketing Management 60

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. This market has a lot of growth ahead of it!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40