Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo! ,

Marketing Automation Services 50

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Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo! ,

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

SEPTEMBER 1, 2015

But automation isn’t really for marketing or sales—it’s for your customers, both present and future.” Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation. Readers can peruse content in different forms, including ebooks and podcasts. Read the post.). Read the post.).

Marketing Automation Services 101

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Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Whether you’ve been working with video for years or are just getting started, Space Camp is the place to learn how to use video marketing to generate more leads, build better relationships and turn your viewers into customers.”

Video Marketing 50

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Vidyard

SEPTEMBER 2, 2015

Marketo “Marketing automation really isn’t just for marketing teams; it’s a viable tool for sales teams, too. But automation isn’t really for marketing or sales—it’s for your customers, both present and future.” Not to be outdone, Marketo offers a blog that’s sure to please marketers interested in marketing automation.

Marketing Automation Services 65

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Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Whether you’ve been working with video for years or are just getting started, Space Camp is the place to learn how to use video marketing to generate more leads, build better relationships and turn your viewers into customers.”

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

NOVEMBER 18, 2015

In speaking with a number of B2B marketing, sales and communications professionals we’ve found that live streaming has become a popular solution for sharing experiences with audiences like customers and employees, live as they happen. In doing so we have solved a number of the challenges customers have with existing live streaming products.

Broadcasting 50

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Vidyard

NOVEMBER 11, 2016

They are creating incredible high-quality content, measuring its performance and using detailed analytics to turn viewers into customers and revenue for their organizations. Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts.

Top of Funnel 78

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Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 57

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Vidyard

JULY 2, 2015

It’s clear your potential customers want to watch video, so, I say, give it to them! As a content marketer, there’s nothing more important to me than producing quality content that is engaging and inspiring and overall supports my marketing team’s demand generation efforts. This is my M.O.

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Vidyard

OCTOBER 16, 2017

Think something along the lines of the original Marketo essential guides, but specific to your industry and really answering a question that you might pay a consultant to come in and answer for you. We have people that are really focused on demand generation and they’re in charge of actually executing that theme throughout the month.

Content 61

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Vidyard

NOVEMBER 14, 2016

Leveraging modern Online Video Platforms (OVPs) allows marketers to fully customize the video experience, including adding interactive elements like forms, and links to other videos or content pieces. No longer a passive asset, video must become an active marketing tool that not only drives engagement, but generates leads.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Vidyard

FEBRUARY 22, 2016

Personalized videos are customized to each individual recipient by seamlessly weaving unique information about them or their company right into the video. Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalized videos are customized to each individual recipient by seamlessly weaving unique information about them or their company right into the video. Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

Personalized videos are customized to each individual recipient by seamlessly weaving unique information about them or their company right into the video. “Our customer success team is in love with it,” said Linda West, director of digital marketing for Act-On.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

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Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. They use video at every stage of the buying cycle to engage, educate, qualify and convert business.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

APRIL 27, 2015

For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future. It’s all about smarter, more sophisticated marketing at every stage of the marketing cycle; from generating awareness to driving interest and nurturing purchase intent.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small.

Sales Management 60

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Vidyard

NOVEMBER 10, 2015

So if you’re producing videos and don’t know what CTR or MQL stand for, or what all the hype is around Demand Generation and Marketing Automation, I highly recommend this session by Heidi Bullock , VP of Demand Gen at Marketo, which will basically give you a PhD in modern digital marketing in 30 minutes.

Demand Generation Agencies 50

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Vidyard

OCTOBER 18, 2016

Each day businesses are missing out new leads, and new customers using video. Typically your sales team knows more about your customers than anyone else in the company, and they’ll have some amazing ideas on how you can communicate value in your videos. Did you know that a lot of companies aren’t using video at their full potential?

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

OCTOBER 16, 2013

Frequent videos are key because when a customer is interested in your product, it’s pretty unlikely they’ll reach out to a sales person; today’s empowered customer will go through half of the buying process before interacting with sales.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Lead Scoring 51

Vidyard

SEPTEMBER 24, 2014

At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. So what exactly are these connected customers doing with their newfound power? He’s 5’10” by the way).

Multi-Channel 51

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Vidyard

OCTOBER 20, 2014

Here’s some of the others: Platform Merge tag Salesforce (custom email template) vyemail={!Contact.Email} As an example, here’s what the URL above would look like in MailChimp: [link] How will this look like in your mail platform? Contact.Email} vyemail={!Lead.Email}

Video Marketing 50

Video Marketing Landing Pages Tagging Stats 50

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Ultimately a generic email gate like this isn’t great for video you might want to share securely with select customers or groups.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

AUGUST 6, 2015

The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads.

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Leads 50

Vidyard

JULY 20, 2018

Nothing persuades like a customer story. Rather than telling prospects how great you are, let your customers gush about the time you helped them earn $125 million in pipeline. Testimonials are simple on the surface–a customer appears on camera to champion your product and share their story. True story.)

Video Marketing 90

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Vidyard

FEBRUARY 25, 2015

Drawing a line from video viewer to paying customer continues to become easier thanks to modern marketing tools, and today I want to give you an overview of how you can start tracking whether or not viewers really do become customers. Marketo has an excellent guide on embedding a YouTube video on a Marketo Landing page.

Video Marketing 51

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Vidyard

JANUARY 8, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Vidyard’s integration with Marketo makes it easy to start small and then build up your video lead scoring model as your video strategy expands.

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 How to Add a Video to a Free-form Marketo Landing Page If you’re using Marketo, a popular marketing automation system, you have the ability to use the power of video on your landing page. Determine the Goal of Your Landing Page 3.2 But that’s not all it can do.

Landing Pages 65

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Vidyard

JANUARY 8, 2020

Scoring Leads Based on Video Consumption Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. This means you’ll need to make sure not to extend “Date of Activity” beyond that point.

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

AUGUST 3, 2016

As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. I decided that wasn’t for me, and moved into a digital marketing role, working on demand generation.”

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Vidyard

JANUARY 5, 2017

Rather than just tout the amazing blessings of account based marketing — and believe me, there are many — she dove deep into how Marketo uses ABM to drive prospects through every stage of the pipeline, why personalization is the real key to success, and more importantly, how you can apply this strategy to your own ABM efforts. .

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67