Getting Started Guide for Marketing Automation
The Effective Marketer
JUNE 1, 2012
If you have the standard flavor of Salesforce.com with no customizations or if you are a startup just beginning to make use of the CRM system, then integration won’t be a problem. For other companies where the CRM system has been extensively customized, or if you already had different ways (screens, triggers, etc.) Rinse and repeat.
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