Remove customer

KoMarketing Associates

article thumbnail

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing. Paul Mosenson (NuSpark Marketing) - Lead Generation, Lead Nurturing, Demand Generation, President, NuSpark Marketing. Add Tom: https://plus.google.com/112790384010487870033. .

article thumbnail

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Generally, the fewer fields you have on a form, the better. They may be the first step in your relationship with a prospect, but – done right – they can shape communication all the way through to the end of the customer journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As the Demand for Online Services Grows, Will The Product Based Business Fade Away?

KoMarketing Associates

Companies that provide marketing tools online are ensuring that their customers can use their services on the go through apps – HubSpot, Marketo and Pardot have all capitalized on this opportunity. The biggest provider of customer relationship management service is Salesforce , and its slogan is “No software.”

article thumbnail

How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

Apart from knowing that the target audiences are different, the average business professional may not know the differences between business-to-business and business-to-consumer marketing. That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Target Audience.

article thumbnail

How to Match Your Content Strategy with the Buyer’s Journey

KoMarketing Associates

What content marketers need to consider: When targeting this stage of the buying journey, content marketers need to think about developing assets that can spread the word about the brand. How To Tie SEO With 3 Popular B2B Demand Generation Initiatives. I would suggest generating detailed tutorials (videos, how-to posts, etc.),