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The Evolution of Demand Generation In 2015

Modern B2B Marketing

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. In 2015, specifically for demand generation as a discipline, I think we’ll start to see a few trends evolve: Content marketing will mature.

The Best White Paper on B2B Demand Generation Ever Written!

Fearless Competitor

How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. It was originally sponsored by Marketo and was edited by one of the top sales experts in the USA and she’s a top author too and she’s a perfectionist when it comes to writing, so it took time to create a work of art like How to Find New Customers.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns. If you had a custom structure there’s space for this too. But… you just broke part of your lead gen machine. Maybe not. Ours didn’t.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Demand Generation Checklist for Safe Blog Redesigns. If you had a custom structure there’s space for this too. But… you just broke part of your lead gen machine. Maybe not. Ours didn’t.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. preference, lead generation) isn't new, just more intense. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. or current customer is. content.

Insights from the Marketo Summit

ANNUITAS

I have just returned from the Marketo Marketing Summit in San Francisco this week where I joined 7,000 other registered attendees from what I believe is now one of the premier B2B (and B2C) marketing events of the year. It’s All About The Customer – And Marketing Must Respond. In the opening keynote by Phil Fernandez and throughout the conference, Marketo made mention of their study with The Economist where marketers ranked their top three priorities, which were. Customer experience. Owning the customer lifecycle. Increasing digital engagement.

The Definitive Guide to BtoB Demand Generation – How to Find New Customers

Fearless Competitor

Buffer Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation : How to Find New Customers. ” Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” How to Find New Customers.

How to Find New Customers – The Definitive Guide to BtoB Demand Generation

Fearless Competitor

Marketo has a series of “definitive guides to…” So does Find New Customers – on BtoB Demand Generation. A few months ago, I attended a meeting with Marketo at my former employer in Atlanta. The folks from Marketo were making light of Marketo’s tendency to name all of their content “ The Definitive Guide To.

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10 Things Your CEO Needs to Know Now about B2B Demand Generation

Fearless Competitor

10 Things Your CEO Needs to Know Now about B2B Demand Generation. This man badly needs the help of a marketing leader well versed in B2B demand generation, who can  create a program to fill sales funnels with warm leads. Here are 10 things your CEO needs to know about B2B demand generation. B2B demand generation is like the big merry-go-round pictured here.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The real opportunity is with the friends and networks of those contacts.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management.  I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences.  I would look forward to discussion on any books you think should be on my “hall of fame” list.  General B2B Marketing & Lead Generation. Ruth P. Stevens. Chapman.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. preference, lead generation) isn't new, just more intense. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. or current customer is. content.

The Current State of B2B demand generation

Fearless Competitor

B2B Lead Generation | Study Findings by Act-On Software. I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.&# But I just saw the results of a study by Act-On and the verdict is clear. For a great free resource on how to win customers, download the highly acclaimed (and free) white paper, How to Find New Customers.

[Report] What Does Demand Generation Mean to You?

Modern B2B Marketing

Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list. Demand Generation

How to Find New Customers – the Definitive Guide to B2B Demand Generation

Fearless Competitor

” That joke was recently shared about Marketo’s propensity to name their content “Definitive Guide to… ” They love that naming convention. ” In fact, it was originally sponsored by Marketo. How to Find New Customers. It’s the kind of meaty, thorough guide to B2B demand generation you really need. Thank you, Jon Miller!)

Does Creative Still Matter in B2B Marketing?

The Point

At Marketo’s Marketing Nation Summit last month in San Francisco, there was much talk about the shifting function of marketing towards a more strategic, data-driven role within the modern corporation. Marketers are strategic players, contributors to the bottom line, demanding of a seat at the “revenue table”. You see similar sentiments echoed throughout the marketing press. List. 2.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. And they expect an optimized customer experience from end to end. preference, lead generation) isn't new, just more intense. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. or current customer is. content.

ANNUITAS Named Finalist for Marketo Revvie Award

ANNUITAS

ANNUITAS Named Finalist for Marketo Revvie Award. ANNUITAS ®, a demand generation strategy and change management firm, has been named a finalist for a Marketo Revvie Award in the Digital Services Partner of the Year Category. Presented by Marketo, the leading marketing software and solutions provider, the Revvie Awards program recognizes companies that effectively use Marketo to attract and engage customers. Marketo users will vote on finalists and the winners will be announced at the Marketo Marketing Nation Summit 2016 in May.

Harness it in YOUR business – the power of B2B demand generation

Fearless Competitor

B2B Demand Generation | Many need our free B2B lead generation content. They’re very savvy marketers, use a great marketing platform (Marketo) and have a good staff of super-smart people. We offer them our great free B2B lead generation content. We offer them our free B2B lead generation content. That’s right. It’s all FREE!

The Definitive Guide to B2B Demand Generation – How to Find New Customers – is right here and free

Fearless Competitor

Get the Definitive Guide to B2B Demand Generation| How to Find New Customers right here on this blog, by filling out the form here. “ So much has been written about B2B demand generation, but Ogden makes it simple, which makes How to Find New Customers a must-read ” – The Funnelholic, Craig Rosenberg. How to Find New Customers.

A Demand Generation Primer by DemandCon Presenters Lesson 2

Savvy B2B Marketing

On Monday we ran the first post in this series clearing up the misconceptions between Demand Generation and Lead Generation. Is your organization struggling with Demand Generation strategies? What are common demand generation mistakes marketers make? They equate demand generation to lead generation. Emails are not demand gen.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. How to add brains and reach to our customer’s beautiful/brand-centric websites. Captora shows where customers have deep content (and thin content) relative to their competitors.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. To be clear, I’m not saying that a B2B Website shouldn’t be optimized for demand generation.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? They turned to their demand generation agency , Spear Marketing Group , for ideas and asked Spear to develop a pilot campaign that would test the efficacy of marketing MobileIron’s solution to the end user audience.

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Full disclaimer: my firm, Spear Marketing Group , is a leading Marketo partner.).

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. The vendors are divided into four categories based on my understanding of their target customers. Tags: demand generation marketing automation software selection demand generation also promised a blog post on the topic. Here it is.

How to Craft a B2B Demand Generation Programs that Works

Fearless Competitor

Want to create a B2b Demand Generation program that really works? If so, download and read this white paper, originally sponsored by @marketo. Get the Definitive Guide to B2B Demand Generation | How to Find New Customers right here on this blog, by filling out the form here. How to Find New Customers. Get free marketing advice. To

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The Pathetic State of B2B Demand Generation

Fearless Competitor

Marketo shared this post of Jeff Ernst of Forrester on Facebook. Thanks to Marketo for bringing it to our attention and to Jeff for his brutal candor. In several of my recent reports, I’ve made claims about the current state of B2B demand. generation. Just for kicks, I asked people to give a word or phrase that summarizes their view of the state of demand generation, and the word that appeared most frequently in the responses was “disjointed.&# It was so damning, I had to share it here. Senior executives need to wake up. Hmmm, how fitting.

Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Fearless Competitor

This article, by the CEO of Marketo , Phil Fernandez is timely. He discusses the growing importance of demand generation in companies today and how that new role is continuing to evolve into a “revenue marketer&# role. We also invite you to learn more about demand generation at this earlier blog post: 3 Superb Ways to Learn B2B demand generation. _. Emergence of Demand Generation Role Drastically Alters Marketing Landscape. by Phil Fernandez, CEO of Marketo. Technology Spurs Emergence of Demand Generation.

Campaign Makeover: Simple Changes Increase Email Response by 25 Percent

The Point

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. B2B Marketing Creative E-mail email design email marketing lead generation Marketo b2b demand generation b2b lead generation email copywriting Marketo agency marketo agency partner Marketo partner

Email 66

Find New Customers congratulates the Demand Generation Experts in BtoB Magazine

Fearless Competitor

BtoB Demand Generation |Top Experts in B2B Magazine. The B2B lead generation consultancy Find New Customers congratulates the 15 men named top experts in Demand Generation in Who’s Who in B-To-B announced today in BtoB magazine. Phil Fernandez, President and CEO, Marketo (Sponsor of our white paper, How to Find New Customers ). William Godfrey, President, Aprimo (Aprimo is a client of Find New Customers ). Congratulations from Find New Customers ! We offer them all our best wishes and congratulations!

4 Components of Successful Demand Generation Marketing

Modern B2B Marketing

Today B2B marketers have to take a leadership role in lead generation – it’s not good enough to provide names on a list, you’ve got to create a conversation and hopefully, a relationship for success. In other words, you’ve got to generate and manage demand. So, what does it mean to be a demand generation marketer? Customer. Names of potential prospects.

Search Engine Optimization is NOT B2B Demand Generation

Fearless Competitor

B2B Demand Generation | Why Search Marketing is a small part only. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation. While ranking highly gets you a lot of traffic to your website, it is not B2B demand generation. Look at this image of a revenue cycle (compliments of Marketo ). SiriusDecisions calls the entire revenue cycle the Contact to Close process – from the time we first meet till they are inked as a customer. Filed under: lead generation.

Marketo’s Definitive Guide to Lead Scoring

Fearless Competitor

B2B Lead Generation | Only 1 out of 5 companies have a lead scoring methodology in place. That’s where lead scoring comes in and our friends at Marketo published The Definitive Guide to Lead Scoring. Marketo’s workbooks are famed for their simplicity and elegance and this an another great one. It’s really ugly. But how do you separate good leads from bad ones?

Marketo’s “Secret Sauce” Marketing Approach

Fearless Competitor

B2B Lead Generation | Learning from the Best. Marketo , sponsor of our white paper, How to Find New Customers , is one of the fastest growing companies on Earth. Marketo recently toured the country hosting Revenue Rock Star events. The President of Find New Customers attended the Marketo event in NYC. Jon Miller. How did they do it? Move toward their model.

Marketo Inspires, Do You Do The Same? Marketo Roadshow 2015

SnapApp

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. Roadshows like this one allow for a collection of forward-thinking marketers to gather and talk big ideas and brainstorm on how they can make their customer experiences even better! The challenge isn’t getting the ideas – it’s the execution. The problem? Start Small.

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. The conversion rate, in terms of demand generation , is the percent of “contacts” that successfully go from one stage of the funnel to the next. How does it stack up against the Marketo average?

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason. Jenny shared some interesting workflow and data validation scenarios that were laser-focused on addressing the data relationship between records in CRM and Marketo. Brian Kardon, CMO of Marketo Summit sponsor  Lattice Engines  illustrated the differences between innovative industry leaders and declining past giants.

Check out all the great content at Find New Customers

Fearless Competitor

What great content can you find at Find New Customers ? Find New Customers is not only the nicest company in the b2b marketing space , but it is also filled with great content to help you improve your business results. How to Find New Customers. Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Management best practices.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Working marketers care more about how this affects the products and services they’ll get as current or potential Eloqua customers. That may be the best for Eloqua’s customers in the long run, but the changes will take time to deliver and necessarily distract from near-term product enhancements. The impact on customer service is likely to be even more negative.

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Emergence of Demand Generation Role Drastically Alters Marketing Landscape

Modern B2B Marketing

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. Moore’s Law ).

11 Questions to Help Evaluate Your Demand Generation Plan

Fearless Competitor

Is Your Demand Generation Plan as good as it can be? We’re also partners with Marketo, as they sponsored two of the white papers at Find New Customers , the business to business lead generation company, including the popular and highly acclaimed How to Find New Customers. Find New Customers is one of few lead generation companies in New York.

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Measuring The Success Of Your Demand Generation Efforts

Modern B2B Marketing

by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Tying revenue to demand generation efforts is the first and most important metric for measuring the success of your campaigns.