Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. This will be enhanced by the use of inbound marketing as part of the demand generation process.

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Demand Generation Lead Generation Demand Generation 100

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. In this blog, you will learn how AI-powered tools and strategies may boost lead nurturing, improve conversion rates, and maximize customer engagement.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Joe Pulizzi, Newt Barrett.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Televerde

APRIL 11, 2023

For a vehicle to continuously run, it needs every part of its engine to function correctly, just like a demand engine in marketing. The modern demand gen engine is far more complex as customers want more information and products are more intricate. This was exactly where our client, Marketo, saw themselves.

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Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

Metadata

JUNE 9, 2020

Adding a ton of tangible take-home value to decision-makers in your target accounts. This content asset checks all of the boxes for generating quality demand and pipeline. This new content is so good your only motivation is to share it with the world – more specifically, your target audience. Targeting/Reach.

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Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

SnapApp

OCTOBER 18, 2018

Following up, nurturing, guiding, persuading, and selling customers on a product is a challenge. In fact, according to BrightTALK , 80% of marketers report that their demand generation efforts are only slightly or somewhat effective. Let’s dive into the most common lead generation pitfalls and how to fix them.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 75

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. 3… 2… 1… Blast off!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. They can – if optimized correctly – deliver more leads and better leads. How could this be?

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Lead Generation Optimization Generation Opt-out 168

Valasys

MARCH 14, 2019

Due to this, it has become critical for organizations to build a marketing technology stack that is integrated and that streamlines data collection and provides customer insights. These behavioral insights in Marketo enable marketers to gain a powerful way to accelerate and scale personalized and account-based marketing (ABM) strategies.

Marketo 49

Marketo Account Based Marketing Webcast Paid Search Agency 49

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

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Lead Generation Social Media Allocation Marketing Qualified Leads 100

Adobe Experience Cloud Blog

JUNE 5, 2019

In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue.

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Demand Generation Multi-Touch Attribution Demand Relevance 48

Leadspace

APRIL 26, 2017

What’s the difference between a winning demand generation strategy, and a mediocre one? Between generating enough leads to keep things going (and keep your own head above the water), and taking your marketing to the next level? Spend time developing your Ideal Customer Profile and understanding their buyer journey.

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Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

Full Circle Insights

JUNE 30, 2020

Lead generation is one of the toughest jobs in marketing and getting tougher in the current environment. If you’re not generating leads, the sales team isn’t closing deals, and if the sales team isn’t closing deals, the company isn’t making money. Now, let’s take a look at how lead generation works.

Lead Ranking 72

Lead Ranking Sales Management Lead Generation Marketing Qualified Leads 72

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Marketo Modern B2B Marketing Blog. Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. So 11 it is :- ).

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Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Modern-day marketing automation is fueled by data acquisition and allocation, and most of the campaigns you run will result in some sort of customer engagement. Why Marketing Automation? Productivity.

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Marketing Automation Services Marketing Automation Sales Management Automation 114

Adobe Experience Cloud Blog

JANUARY 27, 2009

You may ask, why should anyone care what I have to say about demand generation? Well, at Marketo , we’ve built a world-class demand generation machine that has helped us in just 10 months to sign up over 130 customers in more than eight countries, including companies such as Thomson Reuters, Reed Business, and CollabNet.

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Demand Generation Marketo Demand Generation 48

Leadspace

MAY 9, 2016

Accurate data is the key to successful B2B marketing and lead generation. When I looked at the agenda for the 2016 Marketo Marketing Nation Summit, it got me thinking about the future of data, lead generation and the evolution of B2B marketing. Which accounts should I target? Location: Room 320.

Marketo 48

Marketo B2B Marketing Enterprise Management Planning 48

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Share this on FriendFeed.

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Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Leadspace

MAY 18, 2017

Specifically: finding your target audiences (and then figuring out how best to engage with them) is the big data equivalent of finding a needle in a haystack. Marketo’s challenges in this regard will sound familiar to any rapidly-growing, large Mid-Market or Enterprise company.

Marketo 48

Marketo Demand Top of Funnel Marketing AI 48

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Customers, investors and members of the marketing automation ecosystem are waiting to see what happens next and, inevitably, speculating on what this means for the B2B marketing world. Marketo’s Future Remains Bright.

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Marketo Acquisitions Marketing Automation Services B2B 48

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” ABM is about quality leads and engaging active buyers. Triblio is acquired by IDG.

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Account Based Marketing Planning Lead Ranking ABM 152

Adobe Experience Cloud Blog

JANUARY 22, 2020

The middle of the demand generation funnel receives way less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. Fight Low Lead Quality at the Source.

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Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 160

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? Knowing Your Customers.

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

Marketo 54

Marketo Account Based Marketing Enterprise Management ABM 54

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. The vision of customer-centric and lifecycle-aware demand marketing remains solid.

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Growth Marketing Top of Funnel Demand Enterprise Management 247

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. SALs (Sales Accepted Leads). Lead generation was at an all-time high.

Marketing AI 114

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 114

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. How many accounts, you ask?

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

SWZD

OCTOBER 9, 2019

Demand generation lets you unlock growth potential for your business. It’s a key element in your marketing strategy that will help you implement marketing best practices when addressing a finite and well-defined B2B target market. 61% of marketers say generating traffic and leads is their top challenge.

Demand 69

Demand Top of Funnel Stats Demand Generation 69

Adobe Experience Cloud Blog

JANUARY 12, 2016

Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. What’s better than a cold lead? A warm one!

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Lead Generation Lead Scoring Lead Ranking Generation 48

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it. What do you think?

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Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Get Customers.

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Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Adobe Experience Cloud Blog

OCTOBER 10, 2019

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. All in all, ABM shortens the sales cycle and improves your lead conversion ratio.

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Account Based Marketing ROI Lead Ranking Work Management 132

The Point

FEBRUARY 11, 2014

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. How to add brains and reach to our customer’s beautiful/brand-centric websites. PA]All of our customers have invested in marketing automation.

Paid Content 100

Paid Content Demand Generation Agencies Cost per Lead Lead Scoring 100

Adobe Experience Cloud Blog

JANUARY 15, 2014

Author: Dayna Rothman Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Top of Funnel 48

Adobe Experience Cloud Blog

JUNE 9, 2010

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. It discusses how Marketo leverages its own Sales 2.0 tools and techniques to achieve success.

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Demand Generation Demand Generation Lead Nurturing 48

BDB

SEPTEMBER 27, 2023

Are all leads before SQLs the same? In this guide, we will focus on information seeking leads (ISLs) – a portion of your target audience who is actively looking for information about a challenge they are facing – and examine both the channels and tactics that can generate them. Clearly not. What is an ISL?

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Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26