PathFactory

JULY 8, 2021

G2 issues new awards every quarter based on real feedback from over 1 million verified reviews to ensure timely and accurate customer satisfaction scores. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

Peer-to-peer 105

Peer-to-peer Marketing Automation Services Work Management Marketing Management 105

ANNUITAS

MARCH 26, 2015

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. However, most marketers treat events as one-off, ad-hoc events, rather than viewed within the context of a holistic Demand Generation Strategy.

Effectiveness 100

Effectiveness Demand Generation B2B Thought Leadership Marketo 100

Adobe Experience Cloud Blog

OCTOBER 3, 2018

Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. And if they’re not, they should be.). So we curate more articles for them to read.

Top of Funnel 133

Top of Funnel Brand Identity Branding Account Based Marketing 133

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience. At Marketo, we have team members who are dedicated to verticals of interest. Start Your Demand Generation Engine. Understand the Market.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Heinz Marketing

SEPTEMBER 28, 2021

Before you get started with Lead Scoring, you do need to have a few things in place first to set you off on the right foot: You need to have a defined target market, ideal customer profile, and target personas. Your demo request form may generate high quality leads, but your content syndication platform may not.

Lead Scoring 89

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 89

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). Indeed, this is exactly the structure we have at my company, Marketo. Technology Spurs Emergence of Demand Generation.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Vidyard

JULY 28, 2021

“Sign Up for an Account.” Book a Demo.” Video calls to action can come in a variety of types: Filling out a form, visiting a specific webpage, watching another video, requesting a demo, and more. You can customize your Actions’ text so the viewer knows exactly what to expect. Download the eBook.”

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. Here are a few samples: TOFU.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Vidyard

SEPTEMBER 19, 2018

This is where custom attributes show up to save the day. So, what are custom attributes? Custom attributes are a way of tagging your videos with different classification to create a general set of rules based on viewing activities. Alright, I hope I sold you on the idea that custom attributes are your new BFF.

Lead Ranking 85

Lead Ranking Lead Scoring Marketing Qualified Leads Top of Funnel 85

The ABM Agency

JANUARY 18, 2021

This means today’s B2B companies must continue to evolve their playbooks if they want to generate new business and expand current relationships among customers. While traditional marketing tactics take a broad approach by targeting a variety of accounts at once, ABM strategies only target in-market decision-makers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

ANNUITAS

MARCH 31, 2015

Events can be a very effective in driving demand as part of an overall Demand Generation Strategy. *Image via CMI B2B Benchmark Study 2015. Pay attention to the little stuff : Is your demo on a running loop? An in-person event is an invaluable part of a Demand Generation Strategy.

Tactics 100

Tactics Planning Demand Generation Lock-In 100

DealSignal

JULY 17, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. One of the gravest concerns of customers who had used Seamless AI is their high bounce rates and bad phone numbers.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

DealSignal

AUGUST 7, 2023

Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. For example, Apollo’s inadequate security procedures led to one of the world’s largest data breaches, when their database was hacked and billions of records of personal and customer information was leaked.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

Engagio

MAY 12, 2020

New sales engagement tools: Sales are now responsible for more of the top of the funnel with their own demand generation. Target best fit accounts and decision-making groups. In this context, shifting resources from broader marketing and sales approaches to more targeted and personalized ABM initiatives is essential.

Lead Ranking 87

Lead Ranking Top of Funnel Paid Search Agency Digital Marketing Funnels 87

DealSignal

JULY 19, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. One of the gravest concerns of customers who had used Seamless AI is their high bounce rates and bad phone numbers.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

In addition to data coverage, data accuracy is absolutely critical to the productivity and effectiveness of sales & marketing teams performing outreach to prospective customers. One of the gravest concerns of customers who had used Seamless AI is their high bounce rates and bad phone numbers.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Customer Service 5. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Contents 1. One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Demand gen creates leads. Customer success reduces churn. Simply put, it’s the job of product marketing to ‘Know the customer. Know the Customer. One of the most important roles that product marketing needs to play is to champion the voice of the customer into the business. Keys to Knowing Your Customer.

Product 133

Product Enterprise Management Work Management Ideal Customer Profiles 133

PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. Jon shares his thoughts on content marketing, lead nurturing, social media, and lead generation responding to your questions that were unanswered during the live webinar.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Pam Didner

JULY 5, 2020

What is Account-Based Marketing? According to the Clear and Complete Guide to Account-Based Marketing from Engagio , ABM is: “Strategic personalized marketing outreach and engagement with prospects at target accounts using close collaboration between sales and marketing.” Account-based marketing operates in the reverse.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JULY 29, 2016

As a Facebook marketing partner, Marketo was excited to be a part of their launch announcement. Before I get into the details of how you can use the new Offline Conversions API with Marketo, let’s start with some basics. Target account. Demo given. SQL (sales qualified lead). Event attendance. Content downloaded.

Lead Ranking 48

Lead Ranking API Marketing Qualified Leads Sales Qualified Leads 48

Adobe Experience Cloud Blog

JANUARY 13, 2017

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. That was the question that led Modernize to adopt Marketo. Example of a Marketo Smart List.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Sales Qualified Leads Top of Funnel 48

DealSignal

SEPTEMBER 27, 2021

In a broad sense, marketers focus on messaging, positioning, branding, demand generation, or lead generation. Sales teams focus on prospecting, building customer relationships, and closing deals to meet quota. They are a great source of ideas and feedback for lead generation campaigns marketing teams plan to launch.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Heinz Marketing

MARCH 21, 2022

The other thing that did stand out to me though, is what you just referred to less than 10% of companies actually have a lead management system in place most are using Salesforce or some form of apex coding or Marketo or some other system to manage their lead flow. If somebody’s like raising their hand going, “I want to demo.”

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70

Vidyard

NOVEMBER 6, 2018

With General Data Protection Regulation (GDPR) coming into effect in the European Union, they risked losing a sizeable portion of their addressable database if they couldn’t get individuals to opt-in for ongoing communications. Their videos build brand awareness, generate leads, accelerate deal cycles, and onboard new customers.

Video Marketing 57

Video Marketing Enterprise Management Generation Marketing Management 57

EveryoneSocial

JUNE 11, 2019

Televerde is a global company that helps B2B organizations accelerate their demand generation and sales pipeline. They generate revenue for B2B clients like SAP, Microsoft, Adobe/Marketo, InsideView, and many more. To do this, we made some customizations for the Televerde team. Schedule your demo with our team.

B2B Thought Leadership 79

B2B Thought Leadership InsideView Thought Leadership Work Management 79

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

LEADership

FEBRUARY 20, 2015

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. The final stage indicates the lead is close to becoming a customer. astonishment. uncertainty.

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Your prospects and customers don’t want to be targeted with disruptive and annoying advertisements. They want to engage with quality content that educates, entertains, or inspires them.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48