Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability?

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DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Yet, marketers have veered away from running large-scale marketing campaigns due to fears around email deliverability and issues with their marketing automation systems. To do so, you’ll want to understand email deliverability.

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SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. This contributes to email deliverability, which is the process of delivering emails to a subscriber’s inbox , not their promotions or spam folder. It increases email deliverability.

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Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market.

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Heinz Marketing

OCTOBER 23, 2021

How To Productively Knock Out Those 2-minute Tasks. Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. So if it happens to you, what should you do? Thank you, Drjim, for the great read. Thank you, Chad S. White , for the great read.

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Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. You need to move beyond the traditional monologue of business-to-customer communication and foster a more interactive and engaging digital conversation. Nail your value proposition.

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SmartBug Media

DECEMBER 12, 2023

This series will dive into the latest product updates and how they can benefit your e-commerce business. SmartBug's Impact This update from Klaviyo offers a revamped flow experience, making the process of setting up customer journeys more intuitive and efficient.

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ConvertKit

MARCH 25, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

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ConvertKit

APRIL 26, 2019

All of this means you have a strong foundation for building your email list, but it’s all for naught if you don’t pay attention to maintaining healthy email deliverability. What determines email deliverability? First off, deliverability can seem like a very advanced topic. Email Deliverability Terms Cheat Sheet.

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Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

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Metadata

FEBRUARY 7, 2024

status—the Greatest of All Time—in SaaS rests largely on your ability to achieve one thing: product adoption. Product adoption is the lifeblood of your business and your bottom line. It also serves as a constant reminder that keeping your customers happy—largely via product adoption—can seriously impact your bottom line.

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Benchmark Email

OCTOBER 27, 2021

Email marketing campaigns are designed to draw customers to your business, introduce new products and services, and share important announcements, and it is key that your customers actually receive your emails and open them to learn more. You have a message to get out, and it is probably an important one.

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ConvertKit

MARCH 19, 2020

One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?”. Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: November 2019. December 2019. January 2020.

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SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

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SendX

MAY 13, 2021

SMS and email marketing both enable businesses to engage their customers with content, offers, and better customer service interactions. They have different strengths and uses, however, and businesses can use each channel to support the other and provide a more engaging experience for their customers.

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Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems? Email marketing is a form of advertising that uses email to improve brand recognition, promote products or services.

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Navigate the Channel

JULY 18, 2023

These findings raise an interesting question: Are customers more brand loyal or discount loyal? RELATED: How to Never Run our of Email Marketing Content Again Common Customer Actions Understanding the actions taken by customers upon receiving an interesting e-mail is crucial for optimizing e-mail marketing strategies.

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Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. Not all measures and metrics are created equal.

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Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. Both consumers and business customers expect a level of personalization beyond “first name.”

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SalesIntel

MAY 17, 2021

High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, here are several methods for lowering email bounce rate and improving email deliverability.

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Sprout Social

FEBRUARY 3, 2022

Launch a new product or service. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? Figure out your necessary resources and deliverables. Product photos and videos.

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Biznology

MARCH 21, 2018

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. A consultant friend recently asked me to put together a questionnaire for a discovery workshop on digital customer experience. How do you gather customer feedback? production? What are your business goals?

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Launch Marketing

MARCH 29, 2023

You don’t have to be a marketing whiz to execute a B2B product launch that translates into revenue. Here’s everything you need to know to bring a successful B2B product launch to fruition. Create a Product Launch Timeline Before launching a new product, it is critical to create a timeline.

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SendX

MARCH 3, 2021

Customers build a connection with brands that feel less “corporate” and more like real people. Unlike social media posts or blog content, customers see their email inbox as a private space. First of all, replies from your subscribers help your email deliverability. Fewer opens and more deletions harm deliverability further.

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Navigate the Channel

JULY 12, 2023

In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. The post Email Benchmarks for Building Product Marketers appeared first on ER Marketing.

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Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

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Martech

AUGUST 30, 2021

Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.” What goes into a customer story. A customer story answers the questions of who, what and why. The biggest benefits of customer stories.

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B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. In order to remain relevant in a global competitive landscape dominated by increasing global players, you’ll need service packages with clear, measurable deliverables. Despite your ability to handle competition and lead your space, productization still needs to be considered.

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SendGrid

AUGUST 24, 2022

Learn the answer and more from an email deliverability expert at Inbox Monster. The post Ask the Expert: Brad Van der Woerd, Head of Customer Experience, Inbox Monster appeared first on SendGrid. Ever wondered if there’s such a thing as overtesting?

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eDataSource

MAY 15, 2019

Deliverability. Although email’s importance seems everlasting, its ability to reach a customer’s inbox isn’t guaranteed. If you don’t know the answer, then you may be someone that finds deliverability intimidating. However, if you (or your company) sends email, deliverability should matter to you. And that’s okay.

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eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Tony Patti, VP Deliverability & Compliance, eDataSource.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

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Marketing Insider Group

JANUARY 18, 2021

Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. Source: SuperOffice. Source: SuperOffice.

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The Customer

OCTOBER 21, 2021

When onboarding new customers, remember that even when the customer signs the contract, the customer’s brain keeps anticipating—conjuring up scenarios to confirm every expectation and fear. Do your new customers resist or push back just when you expect them to be interested and engaged? First impressions. Buyer’s remorse.

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eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up.

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distribion

APRIL 12, 2017

The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Now you will be able to reach more customers through proper list hygiene and your robust marketing automation platform. Optimize for content and deliverability with device, timing and user experience in mind.

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