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Klaviyo Product Update Roundup - April 2023

SmartBug Media

This series will dive into the latest product updates and how they can benefit your e-commerce business. SmartBug's Impact At SmartBug Media, we stress the importance of providing personalized experiences for customers, which is why we are thrilled that Klaviyo's mobile push notifications are now available for Android and iOS.

Product 98
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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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How to send mobile app messages that build loyalty and stay relevant

Martech

Customers download your app because they want to know more about what your brand has to offer. “Downloading an app is a big step in customers showing their loyalty to a brand,” said Sydney Smith, client marketing manager at cross-channel marketing platform Cordial, at The MarTech Conference. said Smith. “If They have to opt in.

Loyalty 94
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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

UTM parameter support: lets you add and track parameters for source, medium, and campaign, so you can see who, where, and when clicked the link. Link retargeting: lets you add retargeting pixels to links and expand your custom audience profile so that you can serve ads to them later. Key features: Create branded links .

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. However, when you did this, you were simply throwing customers into the purchase funnel and hoping they converted. Which off-Amazon channels should you monetize?

Amazon 52
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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The market for Customer Data Platforms is still young, which means that products have yet to converge on a standard set of features. The only thing that’s certain is a CDP will create a multi-source database of customer information. All those would be provided by external services linked into the system.

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Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). If it succeeds, links inside apps will no longer take you to mobile Web browsers if another app is a more relevant destination.