Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. then your entire lead gen strategy will come crashing down and you’ll miss out on potential customers. 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

Televerde

FEBRUARY 20, 2020

Instead of contributing more mess to your prospects’ junk email folders, you need to develop a plan to optimize your new technology and not be among the 56% of companies that say they need to improve their marketing automation execution. A successful data strategy consists of de-duplication, cleansing, and appending.

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Only B2B

NOVEMBER 28, 2019

Must Read: Quick Guide: Retain Customers with Demand Generation Strategies. Fine-tune and repurpose the assets that are already existing to meet the needs of customers and prospects. Demand generation marketers are marketing throughout the sales and customer lifecycle. Problem #2: Limited Marketing Channels.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ClickZ

JULY 22, 2020

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Hubspot

JULY 27, 2023

Prospect and Lead Management A steady stream of leads keeps businesses afloat. Even if one customer leaves, there are more prospects who can replace them. Naturally, this will only happen if you have an effective prospect and lead management strategy. Scheduling calls and sending follow-up messages to prospects.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

LeanData

AUGUST 25, 2021

In my role as director of revenue operations at LeanData , I often get brought into conversations with both customers and late-stage prospects as they map out their data movement processes and the tech stacks that empower them. How do you need your data to empower your organization to meet its revenue goals?

Work Management 52

Work Management Marketing Management De-duplication Marketing Automation Services 52

Televerde

SEPTEMBER 11, 2019

Instead of contributing more mess to your prospects’ junk email folders, you need to develop a plan to optimize your new technology and not be among the 56% of companies that say they need to improve their marketing automation execution. A successful data strategy consists of de-duplication, cleansing, and appending.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

LeadSquared

JULY 20, 2022

Commitbiz loves LeadSquared for its: Custom Reports . Lead Enrichment & De-duplication . Before LeadSquared, the consulting firm used an in-house basic CRM to enter leads and maintain customer data. Generating Custom Reports No Longer a Headache. The Commitbiz team could generate custom reports in seconds.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

6sense

AUGUST 27, 2021

In fact, most frontline sellers tell us the prospects they’re working with are not an ideal fit, and more than half report negative responses when engaging with a prospect. This is what we’re delivering every day for our customers. This is both a data and execution problem. One can’t be untethered from the other.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

Only B2B

NOVEMBER 28, 2019

Must Read: Quick Guide: Retain Customers with Demand Generation Strategies. Fine-tune and repurpose the assets that are already existing to meet the needs of customers and prospects. Demand generation marketers are marketing throughout the sales and customer lifecycle. Problem #2: Limited Marketing Channels.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. Sales would find some relevant content and send that out to their network or prospects to keep the relationship warm or as a conversation starter. Social Media.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Marketing Insider Group

MAY 26, 2011

I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. And focusing on internal activities and fighting the latest internal fires instead of solving customer problems is the other side of the same coin. And it happens over and over again.

Activities 100

Activities De-duplication Planning Telemarketing 100

Vidyard

OCTOBER 10, 2017

The solution : Run unusual video ideas by executives and trusted customer advocates. You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. As is often the case, if you have to ask, you probably already know the answer. The video was boring.

Video Marketing 102

Video Marketing De-duplication Budget Programs Advertising Agencies 102

LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. In fact, the business already is on its way with more than 250 customers, including Okta , Palo Alto Networks , Marketo and Cloudera.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. In fact, the business already is on its way with more than 250 customers, including Okta , Palo Alto Networks , Marketo and Cloudera.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The best success with nurturing will come when you understand the buying phases of your customers and prospects and develop a nurture program that aligns to those phases.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

NOVEMBER 16, 2021

Data-driven decisions are the backbone of any thriving sales or marketing team, shaping strategies and influencing customer and prospect communications on a daily basis. For growing marketing and sales teams, accurate, clean data helps to: Reduce customer and prospect frustration.

Zoominfo 130

Zoominfo Hubspot De-duplication Lead Ranking 130

Zoominfo

APRIL 27, 2022

Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. They can show up in your prospect lists, contact data, and sales accounts. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

APRIL 23, 2020

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Hubspot

DECEMBER 21, 2011

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Consistently scrub lead data. Provide timely follow up to inquiries.

Lead Management 28

Lead Management Lead Ranking Lead Scoring Sales Qualified Leads 28

ActiveDEMAND

SEPTEMBER 1, 2022

Over the last few years, privacy and how companies are using customer data has become a high-priority issue, and governments have implemented GDPR, CASL, CCPA to try and enforce responsible data management. The fragmented customer journey that Universal Analytics had difficulty tracking is now recognized as a single user journey in GA4.

Analytics 80

Analytics De-duplication Google API 80

Televerde

NOVEMBER 4, 2019

According to Marketo’s Definitive Guide to Marketing Automation , “You would improve your sales results if marketing played a bigger role in the revenue process, particularly as it applies to nurturing relationships with target early-stage prospects.”. Similarly, it may take some wining-and-dining to convince your prospects to say “yes”.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

DiscoverOrg

MAY 7, 2019

Creating an Ideal Customer Profile. Time to plan your next marketing campaign or start prospecting into your top accounts! You know a lot of target prospects don’t really have those job titles. We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

The platform is very easy to use and is backed by a world-class customer success team that will make sure you get the most out of the platform. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Convince & Convert

APRIL 22, 2016

Keep Track of Customer and Contact Data Expiration Dates. Like meat on supermarket shelves, milk in the fridge, or prescription medicine sitting in your cabinet at home, all customer contacts and data have a use-by date. You need to target prospects based on who they are as well as what they do. Avoid Duplicate Leads.

De-duplication 98

De-duplication Lead Ranking Lead Scoring Leads 98

6sense

DECEMBER 10, 2021

If you read yesterday’s robust Breakthrough recap , then you know the first day of our customer conference in Austin was jam-packed with best practices, exclusive info and more than a few mind-blowing moments. . We hosted a dozen customer-led breakout sessions, and will summarize nine of them here in today’s post. the team had 4.8

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Zoominfo

MAY 18, 2022

Effective RevOps can break down the divisions between sales, marketing, and customer success to create a frictionless experience through each stage of the customer journey. This improves and coordinates business outcomes, like generating new leads, increasing customer acquisition, and improving retention. Manage the tech stack.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. ” What is a persona? Relevancy is everything.

Lead Ranking 120

Lead Ranking Lead Scoring De-duping Optimization 120

Hubspot

APRIL 30, 2018

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. Local SEO helps businesses promote their products and services to local prospects and customers.

SEO 101

SEO De-duplication Work Management Aggregators 101

Content4Demand

SEPTEMBER 8, 2021

We also keep a record of every piece of content we create in a content matrix, tagged with which personas and buying stages are relevant for each, so our team has quick access to the best content to share with prospects and customers. How should the different data types be applied to content strategy?

Intent Data 84

Intent Data Intent Content De-duplication 84