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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Customers interact with us through a variety of channels, and often provide us with conflicting information. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm. User-generated social media content may offer valuable insights into customer needs and issues.

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Building Your B2B Marketing Database

Biznology

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

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Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Here are 12 commonly-held myths about Search Engine Optimization (SEO): A GOOD WEB DESIGNER IS AN SEO EXPERT: That’s usually not true because SEO begins with the discovery of the most effective keywords for your brand based on insights and numerical anaylsis from search volume, competitiveness and input from you on your customers’ needs.