customer de-dupe 
Salesforce Marketing Cloud
SEPTEMBER 7, 2023
Even though AI is transformative, meeting customer expectations becomes a real challenge – especially when all the data you need is spread everywhere across your organization. de-duped, error-free, and labeled appropriately)? Unify your data strategy Begin building a data strategy with customers at the center.
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?
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LeanData
MAY 6, 2022
In addition to focusing the demand process on demand units, the model also recognizes multiple selling opportunities per account and considers the sometimes volatile mix of prospect and customer opportunities that make up revenue goals at so many B2B companies.
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?
LeanData
APRIL 17, 2017
percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. Should they care? Should they fix it?
ClickZ
JULY 22, 2020
In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. The tools listed here are examples of the technology that exists to help manage and leverage data.
chiefmartech
DECEMBER 21, 2015
The adoption of “marketing middleware” did increase — DMPs, customer data platforms (CDPs), tag management sytems (which have evolved into marketing data pipelines), and cloud connector apps of all kinds — as marketers continued to build their own “stacks.” ” (A).
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