Webbiquity

MAY 28, 2014

Any entry point with you will lead them down a Yellow Brick Road (or “YBR”) – a series of explicit steps to get them to the highest customer lifetime value possible – while delivering maximum benefit to them (the customer). However, this database segment outreach ought not be random – but regimented.

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Internal Databases vs. External Databases. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Customer Experience Matrix

DECEMBER 14, 2016

.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages. The Venn in BlueVenn The unified database process, a.k.a. Tags can be used to control subsequent flow steps.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Biznology

NOVEMBER 23, 2016

Have you ever wished you knew more about the consumer side of your business customers? I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. Access hard-to-reach segments. Like this post?

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. The main application of this information is sending targeted emails.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. These semi-fictional representations of your ideal customers are based on real data, market research, and customer insights.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

SalesIntel

JANUARY 19, 2022

This is why many companies have a place in their online purchasing to ask their customers how they found the company. . As any businessperson will tell you, in the early days of a business, business people find themselves spending much more on marketing than in their later years. Database marketing. Using better B2B data.

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Fount Media

MAY 16, 2021

One of the greatest benefits of database marketing is that it allows you to reach out to your most valuable clients, who are more likely to respond to your efforts. Corporate database marketing will also assist you in identifying what other future clients have in common with your current customers.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Database Marketing Marketing Budget 52

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. In fact, Netprospex report concluded that 84% of B2B marketing databases are “barely functional.” If your customer is a new business, the rate is 27.3%. So, what can you do about it?

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

The Point

SEPTEMBER 6, 2011

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

JUNE 22, 2011

Adobe on Monday announced a new “ Digital Enterprise Platform for Customer Experience Management ”. Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

Martech

JUNE 15, 2023

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Trefler views this approach as diametrically opposed to the widespread strategy of creating customer journeys that anticipate the behavior of audience segments. “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 98

Enterprise Management Marketing AI Work Management Marketing Management 98

ANNUITAS

NOVEMBER 18, 2020

My entire career, even before email marketing had come to fruition much less the current digital age, was about using data to personalize the buyer experience for a better outcome. I’ve written dissertations on the value of “database marketing” and “personalization”. It was like magic for marketers.

Ethics 130

Ethics Personalization B2B Opt-out 130

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Marketing since has turned to buyer profiling to do so.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Customer Experience Matrix

SEPTEMBER 9, 2009

database marketing, or, more poetically, narrowcasting. This is about direct contact with segmented groups of customers. search marketing. The audience in database marketing is still passive, but it's targeted at segments that marketers have some reason to believe are interested.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Only B2B

AUGUST 21, 2023

CRM integration ensures that the gathered leads seamlessly integrate into the company’s customer relationship management system. Marketing automation systems enable businesses to nurture and engage with leads efficiently. These tools can segment leads based on various criteria, such as industry, company size, and location.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Valasys

AUGUST 18, 2020

The marketing and advertising professionals can effectively use LinkedIn as a marketing platform for lead generation by following the steps below: Step 1: Segment Your Qualified Leads. Marketers should have a definite plan for lead qualification. Customer Referrals. Gathering leads from the pre-existing Databases.

Paid Content 98

Paid Content Lead Generation Linkedin Sales Qualified Leads 98

GreenRope

JULY 27, 2020

By simplifying and streamlining their daily workload, marketing automation minimizes mindless labor, freeing up more time for marketers to create content and build relationships. When used correctly, marketing automation improves the customer experience by delivering relevant and personalized content in a timely fashion.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

SalesIntel

APRIL 21, 2021

To ensure that marketers and sales professionals can identify and reach the right leads at the right time, data cleansing and data enrichment are the two most commonly used methods to have accurate contacts for outreach. You use data cleansing to find duplicate, corrupt, or incomplete information in your customer database.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Top of Funnel 95

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need. How do I match and de-duplicate customer records effectively? Create a custom matching algorithm.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

JUNE 29, 2017

Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Consider which of these may be the most applicable to your business, your customers, and your objectives. It’s the best money you can spend. .

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Biznology

JULY 2, 2015

Business marketers put the marketing database to an enormous variety of uses, among them: Capturing data about customer behavior from all sales and communications channels, including social media. Modeling and predicting customer behavior. Querying and performing “what-ifs” to stimulate marketing ideas and actions.

B2B 80

B2B Ideal Customer Profiles Differentiation Profiling 80

The Point

JUNE 1, 2010

B2B games are one of our fastest-growing segments. HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Customer loyalty? A custom game is where we build new code or perhaps even modify existing code and also create new art. Demand generation? Brand awareness?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

FEBRUARY 2, 2016

No fancy attribution methodologies or custom journey maps here (although they’re on the way). As I just said, Claritix’s chief function is assembling customer data from multiple sources. Views can show results for user-defined segments. Here’s a deeper look. The specific measures depend on the data type.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JANUARY 31, 2010

Batch campaigns include powerful segmentation supported by a sophisticated query builder, splits and merges. Trigger dialogs have most of the same capabilities except for the advanced segmentation. The same rule-building interface is used for content selection rules, segmentation queries, and lead scoring.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

SmartBug Media

FEBRUARY 11, 2021

How many custom fields do you have? For example, if salespeople are using a spreadsheet and typing in whatever industry makes sense to them for each customer, could you implement a predefined drop-down list of industries that the salesperson could choose from, instead? Hubs Setup: Marketing, Sales, and Service.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

The Point

JANUARY 24, 2013

By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of workflow – for example: segmentation, frequency, and offer strategy. What is the range of products in which a prospective customer could express interest?

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Leadspace

OCTOBER 6, 2019

Biznology recently published an article about New York’s happiest B2B database marketer , where the author advocates for adopting an “ideal state” data model and then filling in the blanks to make it actionable. In our book, Outside-In Marketing , James Mathewson and I explain numerous ways to enrich data.

B2B Marketing 48

B2B Marketing Top of Funnel Enterprise Management Paid Search Agency 48

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. That means developing a messaging matrix.

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. If you''re a HubSpot customer, try using Attribution Reports to see which content is more likely to drive conversions.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Customer Experience Matrix

JANUARY 18, 2015

It’s nearly two years since I introduced the concept of a Customer Data Platform , defined as a marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. I should also stress that I’ve only included Decision-layer vendors who also build their own database.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Attribution Lead Ranking 120